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Targeted Healthcare Programming for Cable TV

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
22033
Program Year/Program:
1994 / SBIR
Agency Tracking Number:
22033
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
BIOTECHNICAL COMMUNICATIONS, INC.
227 SANDY SPRINGS PLACE SUITE 103D-190 ATLANTA, GA 30328-
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: Yes
 
Phase 2
Fiscal Year: 1994
Title: Targeted Healthcare Programming for Cable TV
Agency: HHS
Contract: N/A
Award Amount: $540,000.00
 

Abstract:

BioTechnical Communications is proposing to develop a prototype for healthcare programming targeted to African-Americans, and to broadcast on Black Entertainment Television (BET), a targeted cable television network. BioTechnical Communications will be responsible for the accuracy of the technical content of the productions, and will act as Executive Producer. Black Entertainment Television Productions, (wholly owned subsidiary of Black Entertainment Television) will be responsible for production and placement of the prototype for broadcast on BET. The content and viewer interest will be evaluated using focus groups comprised of individuals representative of BET's viewers. Information obtained from Phase I, in conjunction with the successful production of the prototype, will facilitate the Phase II production of subsequent healthcare informational programming. Collectively, these activities will establish BioTechnical Communications as a major producer of targeted healthcare information for commercial broadcast. If successful, substantial revenues will be generated from the commercial broadcast of these productions: BioTechnical Communications will generate revenues through the sale of its productions; BET will generate revenues through the commercial sponsorship of the programming; advertisers will have a high quality media product with which to associate their product and an economical vehicle for targeting their advertising to the African-American population.

Principal Investigator:

Mary A. Harris
7149203485

Business Contact:

Small Business Information at Submission:

Biotechnical Communications
2058 North Mills Avenue, Suite Claremont, CA 91711

EIN/Tax ID: 954512434
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No