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Mobile Motivation for Health Promotion Among Adolescents

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
96027
Program Year/Program:
2010 / SBIR
Agency Tracking Number:
DK085748
Solicitation Year:
N/A
Solicitation Topic Code:
NIDDK
Solicitation Number:
N/A
Small Business Information
BODIMOJO, INC
1631 CANTON AVE MILTON, MA 02186-2313
View profile »
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2010
Title: Mobile Motivation for Health Promotion Among Adolescents
Agency: HHS
Contract: 1R43DK085748-01A1
Award Amount: $152,012.00
 

Abstract:

DESCRIPTION (provided by applicant): This Phase I SBIR application proposes the development and pilot testing of a health promotion mobile phone application, www.BodiMojo.mobi, for adolescents (ages 14-18). The product is designed to promote healthy eating and physical activity in older adolescents through a mobile program that can be accessed via any cell phone and to serve as a companion program to the theoretically-based, full- featured website, www.BodiMojo.com. Current efforts to improve nutrition inta ke and physical activity programs are very challenging to implement with this age group, particularly as related to program uptake, adherence, and social stigmatization. Mobile technology opens a world of opportunity for health and education. This project is designed to develop the mobile program text reminder system that includes both message content and translation to texting language geared toward improving healthy eating and rates of physical activity. A second aim will be to develop a database for a system of behavior goal tracking to be implemented on mobile phones. With the goal of addressing the unique needs of adolescents in the context of current technological innovations, BodiMojo.mobi offers a mobile-based personalized health promotion program that allows adolescents to track health goals, get empirically-based health information, and receive personalized feedback in a timely and confidential manner that extends beyond the reach of the classroom and the desktop computer. Once developed, usabilit y testing of the mobile application will be conducted. Additionally, a pilot test of the mobile program with a sample of adolescents will be carried out to assess preliminary indicators of self-efficacy, program adherence, and acceptance. PUBLIC HEA LTH RELEVANCE: BodiMojo.mobi addresses the key public health issue of obesity prevention among adolescents by focusing on nutrition education and physical activity motivation through the use of mobile phones and a text messaging system to personalize and t ailor health goals.

Principal Investigator:

Tara M. Cousineau
6173326028
TCOUSINEAU@INFLEXXION.COM

Business Contact:

Tara M. Cousineau
tara@bodimojo.com
Small Business Information at Submission:

WOMEN INSIGHT, INC.
BODIMOJO, INC. 1631 CANTON AVE MILTON, MA 02186

EIN/Tax ID: 120864901
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No