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EXPERIMENTAL DEVELOPMENT OF INFORMATION PORTRAYAL PRINCIPLES FOR DECISION AIDS

Award Information

Agency:
Department of Defense
Branch:
Air Force
Award ID:
975
Program Year/Program:
1985 / SBIR
Agency Tracking Number:
975
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Decision Science Associates
P.O. Box 969 Vienna, VA 22183 0096
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Woman-Owned: No
Minority-Owned: Yes
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 1985
Title: EXPERIMENTAL DEVELOPMENT OF INFORMATION PORTRAYAL PRINCIPLES FOR DECISION AIDS
Agency / Branch: DOD / USAF
Contract: N/A
Award Amount: $223,184.00
 

Abstract:

AMONG THE MAJOR CAUSES OF RESISTANCE TO THE USE OF DECISION AIDS OF THE NEAR-UNIVERSAL MISMATCH BETWEEN A USER'S THOUGHT PROCESSING AND THE ANALYTIC MODEL AND CONSTRUCTS IMPOSED ON HIM BY THE COMPUTER. TO CORRECT THIS SITUATION, DESIGN PRINCIPLES MUST BE DEVELOP ED BASED ON EXPERIMENTAL EVIDENCE--THAT CAUSE AND AID TO PRESENT INFORMATION TO A USER IN A MANNER COMPATIBLE WITH HIS THOUGHT PROCESS.WE PROPOSE TO DEVELOP AND TEST, WITHIN AN AIR FORCE CONTEXT, INFORMATION PORTRAYAL PRINCIPLES FOR DECISION AIDS. THREE AREAS OF WORK ARE PROPOSED: (1) THE DEVELOPMENT OF A FRAMEWORK FOR RELATING COGNITIVE AND PORTRAYAL FACTORS AND GENERATING CANDIDATE PORTRAYAL, PRINCIPLES, (2) THE DEVELOPMENT OF A PROTOTYPE COMPUTER-IMPLEMENTED AID CAPABLE OF SUPPORTING EXPERIMENTAL TESTING OF HYPOTHESIZED PRINCIPLES, AND (3) THE TESTING OF KEY PORTRAYAL HYPOTHESES.

Principal Investigator:

James O. Chinnis, Jr
7037900510

Business Contact:

Small Business Information at Submission:

Decision Science Consortium
7700 Leesburg Pike, Suite 421 Falls Church, VA 22043

EIN/Tax ID:
DUNS: N/A
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No