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ALTHOUGH MUCH RESEARCH HAS BEEN DONE ON DELINEATING WHAT SORTS OF COGNITIVE…

Award Information

Agency:
National Science Foundation
Branch:
N/A
Award ID:
2626
Program Year/Program:
1985 / SBIR
Agency Tracking Number:
2626
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Decision Science Associates
P.O. Box 969 Vienna, VA 22183 0096
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Woman-Owned: No
Minority-Owned: Yes
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 1985
Title: ALTHOUGH MUCH RESEARCH HAS BEEN DONE ON DELINEATING WHAT SORTS OF COGNITIVE PROCESSES AND BIASES OPERATE IN MAKING CERTAINTY JUDGMENTS WITHIN VARIOUS DECISION MAKING CONTEXTS,THE IDEA OF TREATING THE TASK OF DECISION MAKING AS AN INDEPENDENT VARIABLE IN
Agency: NSF
Contract: N/A
Award Amount: $40,000.00
 

Abstract:

ALTHOUGH MUCH RESEARCH HAS BEEN DONE ON DELINEATING WHAT SORTS OF COGNITIVE PROCESSES AND BIASES OPERATE IN MAKING CERTAINTY JUDGMENTS WITHIN VARIOUS DECISION MAKING CONTEXTS,THE IDEA OF TREATING THE TASK OF DECISION MAKING AS AN INDEPENDENT VARIABLE IN AND OF ITSELF AND EXPLORING WHAT DEMANDS IT PLACES ON THE DECISION MAKER HAS NOT BEEN ADEQUATELY INVESTIGATED. THE PRESENT PROPOSAL VIEWS THE DECISION MAKING PROCESS AS CONSISTING OF THREE POTENTIAL ROLES: PLANNER, CRITIC, AND ENGINEER, AND PROPOSES TO INVESTIGATE WHAT DEMANDS EACH TASK PLACES ON THE DECISION MAKING PROCESS. WE PROPOSE THAT THE ROLE OF PLANNER BIASES PEOPLE TOWARD CAUSAL REASONING AND WILL LEAD TO THE FOLLOWING THREE PHENOMENA: A) PEOPLE WILL BE DISPOSED TO USECAUSAL INFORMATION WHEN AVAILABLE AND THIS WILL GREATLY INCREASE THEIR CERTAINTY JUDGEMENTS; B) PEOPLE WILL PREFER SINGLE OPTION PLANS TO MULTIPLE OPTION PLANS LEADING TO THE DESIRED OUTCOME; AND C) PEOPLE WILL PREFER COMPLEX, MORE DETAILED PLANS TO SIMPLER, LESS DETAILED PLANS. IT IS HYPOTHESIZED THAT THESE TENDENCIES WILL BE SPECIFIC TO THE ROLE OF PLANNER MAKING HENCE, PEOPLE IN THE ROLE OF CRITIC OR ENGINEER SHOULD BE LESS SUSCEPTIBLE TO THESE TENDENCIES. THE PROJECT TEAM CONTRIBUTES: EXTENSIVE EXPERIENCE IN THE AREAS OF HUMAN JUDGMENTS AND BIASES (LEDDO, KAHNEMAN, BROWN,TOLCOTT, COHEN), EXPERIENCE IN STATISTICAL MODELLING (LEDDO,KAHNEMAN, BROWN, COHEN), AND EXTENSIVE EXPERIENCE IN COGNITIVE PSYCHOLOGY RESEARCH (LEDDO, KAHNEMAN, TOLCOTT, COHEN).

Principal Investigator:

John m leddo
ANALYST
7037900510

Business Contact:

Small Business Information at Submission:

Decision Science Consortium
7700 Leesburg Pike Suite 421 Falls Church, VA 22043

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No