INTERACTIVE SMOKELESS TOBACCO CESSATION FOR ADOLESCENTS
DESCRIPTION (provided by applicant): The proposed project will develop an
interactive computer-based program to provide cessation information and
secondary prevention material to adolescent users of smokeless tobacco (ST).
The Phase I prototype will combine CD-ROM and Internet technologies to deliver
tailored content to both low-frequency and high-frequency ST users. The program
will be developed with input from focus groups of adolescents, school-based
health educators, and an advisory group of tobacco control experts. The
interactive program will draw from the extensive experience of the development
team in the areas of smokeless tobacco research and development of interactive
health care applications. A prototype of the program will be delivered on
CD-ROM to 100 high school students for evaluation. Outcomes will be evaluated
using a comparison of pre and post assessment of attitudes, knowledge,
perceived barriers, and consumer satisfaction measures.
The goals of Phase II are to revise the program based on the Phase I evaluation
and feedback from focus groups. Phase II will develop a marketable CD-ROM,
which will include expanded Internet content and sophisticated tailoring of
both cessation and prevention strategies for adolescents. The final product
will be marketed to schools, health care providers, dental clinics, and other
venues that deal with adolescent risk behaviors.
Small Business Information at Submission:
Herbert H. Severson
DESCHUTES RESEARCH, INC.
DESCHUTES RESEARCH, INC. 261 E 12TH AVE, STE 210 EUGENE, OR 97401
Number of Employees: