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DESCRIPTION (provided by applicant): Sexual violence perpetrated against women…

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
95784
Program Year/Program:
2010 / SBIR
Agency Tracking Number:
CE001688
Solicitation Year:
N/A
Solicitation Topic Code:
NCIPC
Solicitation Number:
N/A
Small Business Information
BAIR TRACKS AND COMPANY, INC.
193 ELIZABETH ST ATLANTA, GA 30307-2557
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2010
Title: DESCRIPTION (provided by applicant): Sexual violence perpetrated against women is a serious public health problem. Among female adolescents rates as high as 53% for some types of sexual violence have been reported. Moreover, young women are assaulted or r
Agency: HHS
Contract: 1R43CE001688-01A1
Award Amount: $99,999.00
 

Abstract:

DESCRIPTION (provided by applicant): Sexual violence perpetrated against women is a serious public health problem. Among female adolescents rates as high as 53% for some types of sexual violence have been reported. Moreover, young women are assaulted or raped most often by someone they know and often alcohol is a contributing factor. Thus, there is a need for effective and innovative primary prevention programs. The overall aim of Phase I of this proposed SBIR is to develop a prototype of an innovative product in the marketplace: an interactive, Web-based video program targeting high school teens, which emphasizes peer-to-peer monitoring and extends into new-media platforms (i.e. social media, cell phone and handheld technology). Engaging teens through new media applications allows aspects of the program to be viewed and shared inside and out of the classroom, and pushes the intervention onto platforms that can serve as an important catalyst for pro-social change among our target age group. The Phase I prototype will include the development of a teen-oriented website with four key components drawn from the complete Phase II program: 1)  Her Story: It Couldn't Happen to Me.  A short video of a teen victim's story; 2)  What Would You Do?  An interactive video module that teaches intervening skills through role play; 3) One episode of a serial drama in which a group of teens grapple with issues of alcohol and what to do when friends drink and place themselves at risk for sexual assault victimization or perpetration; 4)  You're Busted   Digital texting icons that will be used by teens as an intervening tool. These intervening icons will be  product placed  in the video components of our prototype, and will be used by the teen actors. These succinct text messages/icons can be downloaded to phones or shared through social media for peer-to-peer interventions. Focus groups with a diverse group of teens, parents and teachers recruited from an urban high school located in the Southeast will inform and validate content for these key components. Subsequently, the prototype will be tested for its feasibility via additional focus groups. Main feasibility study outcomes will include teens', parents' and teachers' ratings of the prototype content along a range of measures (e.g., relevancy, effectiveness, usefulness, responsiveness, and perceived attitude and behavior change) as well as their interest in adopting the product. BT Post, Inc, a private business that provides video and web production for new-media applications will develop and produce this innovative, Web- based prototype. This project will demonstrate whether a Web-based teen sexual violence prevention program, shared in the social media context, holds the potential to be an effective and innovative strategy to combat teen sexual violence. Because it utilizes a Web-based mode of delivery and extends into new media platforms, it can also be disseminated widely for use in a variety of settings including schools, community-based organizations and juvenile justice systems.        PUBLIC HEALTH RELEVANCE: Creating an innovative prevention strategy that utilizes a bystander approach to target the social context in which sexual assault of young women occurs and one that is tailored to the population of high school aged teens is urgently needed. The proposed study can contribute significantly to the field of violence against women primary prevention in substantive ways by determining the feasibility of a multi-media Web-based program as a viable and effective solution.

Principal Investigator:

Linda S. Bair

Business Contact:

Linda S. Bair
4045810446
l.bair@comcast.net
Small Business Information at Submission:

BAIR TRACKS AND COMPANY, INC.
193 ELIZABETH ST ATLANTA, GA 30307

EIN/Tax ID: 158212609
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No