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VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
11037
Program Year/Program:
1991 / SBIR
Agency Tracking Number:
11037
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Evening Star Productions, Ltd
219 Overwood Ave Akron, OH 44313
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 1991
Title: VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN
Agency: HHS
Contract: N/A
Award Amount: $480,874.00
 

Abstract:

MARKET POTENTIAL EXISTS FOR THE DEVELOPMENT OF CABLE TELEVISION VIDEOPROGRAMMING AIMED AT MIDDLE-AGED AND OLDER ADULTS. TO DATE, 12 CABLE COMPANIES HAVE STATED THEIR INTENTION TO PURCHASE QUALITY OLDER ADULT PROGRAMMING. THESE COMPANIES PERCEIVE THE MARKET AS CURRENTLY LACKING IN SUCH QUALITY PROGRAMMING. EVENING STAR PRODUCTIONS OF OHIO PLANS TO PRODUCE THIS PROGRAMMING, GEARED TO TOPICS OF INTEREST EXPRESSED BY THE ELDERLY AND FORMATTED TO ENHANCE LEARNING/FUNCTIONING AMONG OLDER VIEWERS. QUALITATIVE DISCUSSION GROUPS AND QUANTITATIVE MALL INTERCEPT RESEARCH WILL BE CONDUCTED TO ELICIT FROM OLDER VIEWERS UNMET NEEDS IN CABLE PROGRAMMING, TOPICS PERCEIVED AS MOST BENEFICIAL TO THEM, AND THE FORMAT THEY CONSIDER TO BE MOST INFORMATIVE AND ENTERTAINING.

Principal Investigator:


0

Business Contact:

Small Business Information at Submission:

Evening Star Productions Of Oh
11818 Clifton Blvd #3 Lakewood, OH 44107

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No