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STTR Phase I: A real-time Collaborative Click Fraud Detection and Prevention…

Award Information

Agency:
National Science Foundation
Branch:
N/A
Award ID:
84854
Program Year/Program:
2007 / STTR
Agency Tracking Number:
0637563
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Hosting.com
462 S. 4th Street 6745 HOLLISTER AVENUE Louisville, KY 40202 4419
View profile »
Woman-Owned: No
Minority-Owned: Yes
HUBZone-Owned: Yes
 
Phase 1
Fiscal Year: 2007
Title: STTR Phase I: A real-time Collaborative Click Fraud Detection and Prevention System
Agency: NSF
Contract: 0637563
Award Amount: $149,923.00
 

Abstract:

This Small Business Technology Transfer (STTR) Phase I project will provide a commercial solution to click fraud identification and prevention. The current existing solutions can not detect the so-called software click. This STTR project proposes a real time collaborative click fraud detection and prevention system to detect these software clicks. The approach draws on data mining techniques for fraud identification using detailed user activities. An accurate and efficient classification method based on association rule mining and data stream mining will be formulated to identify the click frauds. The system will protect Pay-Per-Click advertisers from click fraud and improve their return on investment. The new data mining techniques discovered during the course of this research will be applied in multiple fields related to online business marketing, user analysis and other fraud identification processes.

Principal Investigator:

Li M. Ge
Mr
5022144176
ge_li@hotmail.com

Business Contact:

Li R. Ge
PhD
5022144176
ge_li@hotmail.com
Small Business Information at Submission:

Hosting.com
462 S. 4th Street 6745 HOLLISTER AVENUE Louisville, KY 40202

EIN/Tax ID: 611339282
DUNS: N/A
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Research Institution Information:
U of Louisville
South Third Street
Louisville, KY 40202 1328
Contact: Li M. Ge
Contact Phone: (502) 214-4176
RI Type: Nonprofit college or university