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DEVELOPING A HEALTH INFORMATION AND PROMOTION SERVICE

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
1384
Program Year/Program:
1985 / SBIR
Agency Tracking Number:
1384
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Amron Management Consultant
3020 Glenwood Road Brooklyn, NY 11210
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 1985
Title: DEVELOPING A HEALTH INFORMATION AND PROMOTION SERVICE
Agency: HHS
Contract: N/A
Award Amount: $499,850.00
 

Abstract:

THE OVERALL OBJECTIVE OF THE PROPOSED RESEARCH IS TO DEVELOP A HEALTH INFORMATION AND PROMOTION SERVICE FOCUSING ON INCREASING THE KNOWLEDGE AND UNDERSTANDING OF THE BLACK POPULATION ABOUT CANCER, AND MODIFYING BEHAVIOR TO DECREASE ITS DISPROPORTIONATELY HIGH INCIDENCE. SPECIFIC AIMS ARE: 1. DETERMINING THE FEASIBILITY OF BLACK ORGANIZATIONS SERVING AS VEHICLES FOR IMPLEMENTING THIS INITIATIVE; 2. ASCERTAINING CORPORATE, FOUNDATION AND LABOR UNION INTEREST IN PURCHASING PRODUCTS AND SERVICES FOR THE TARGET POPULATION, ESPECIALLY THE ECONOMICALLY DISADVANTAGED; 3. DELINEATING PROMOTIONAL AND MARKETING MATERIALS AND APPROACHES LIKELY TO BE EFFECTIVE, ESPECIALLY FOR THOSE AT HIGHEST RISK; AND 4. DETERMINING THE FEASIBILITY OF THE SERVICE BECOMING A COMMERCIALLY VIABLE BUSINESS. EXISTING INFORMATION CONCERNING BLACK PERCEPTIONS, ATTITUDES AND KNOWLEDGE ABOUT CANCER WILL BE ANALYZED, AND STRUCTURED TELEPHONE INTERVIEWS WILL BE CONDUCTED WITH 100 ORGANIZATIONAL LEADERS. PHASE I FINDINGS WILL PROVIDE INSIGHT INTO: (A) REQUIREMENTS FOR MATERIALS DEVELOPMENT; (B) THE POTENTIAL UTILITY OF STATE-OF-THE-ART MARKETING APPROACHES; AND (C) THE FEASIBILITY OF THE ORGANIZATIONAL ROLES PROJECTED. THESE FINDINGS, THEREFORE, WILL SET THE FRAMEWORK FOR PHASE II, WHICH ENTAILS EXPANDED MARKET RESEARCH, FINANCIAL FEASIBILITY STUDY, AND PRODUCT AND SERVICE DEVELOPMENT. ESTABLISHING AN ORGANIZATIONAL APPROACH TO IMPROVING THE HEALTH STATUS OF BLACKS REPRESENTS A MAJOR TECHNOLOGICAL INNOVATION.

Principal Investigator:

J. Goodwin
President
0

Business Contact:

Small Business Information at Submission:

Amron Management Consultant
3020 Glenwood Road Brooklyn, NY 11210

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No