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Alcohol Servers Applying Psychology

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
88658
Program Year/Program:
2009 / SBIR
Agency Tracking Number:
AA017560
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
IRIS MEDIA, INC.
258 E 10TH AVE, STE B EUGENE, OR 97401-
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 2009
Title: Alcohol Servers Applying Psychology
Agency: HHS
Contract: 2R44AA017560-02
Award Amount: $1,149,128.00
 

Abstract:

DESCRIPTION (provided by applicant): Establishments that serve alcohol are a vast industry in America, but are unfortunately a common setting for aggressive and violent behaviors that are sometimes associated with alcohol consumption. Many servers (bartend ers and wait staff) have limited training, job skills, and work experience. These combined factors put servers and their patrons at risk. Many states have responded by requiring or incentivizing establishments to participate in Responsible Beverage Service (RBS) training. There is, however, considerable variation in quality, cost, duration, intensity, content, and mode of delivery among them. Many fail to use approaches shown to be effective in promoting professional development and effective adult learning , and focus primarily on legal and liability issues, overlooking the importance of teaching basic behavior management skills. Face-to- face RBS training can be expensive, time consuming, and difficult to access; additionally, its cost-effectiveness is limi ted by the industry's high turnover rate. Servers and their patrons would benefit from accessible, online RBS training grounded in behavioral psychology and informed by principles of adult learning. The overall goal for this project, Alcohol Servers App lying Psychology (ASAP) Phase II, is to develop a series of online training modules for alcohol servers on how to apply effective behavior management techniques in drinking establishments. This training will be delivered through a sophisticated yet user-f riendly web delivery platform (IRIS Ed Online) developed by IRIS Media to extend the reach of public health interventions and disseminate training on a wide scale. The ASAP training program will use engaging and instructionally sound approaches that incl ude observational learning techniques, interactive mastery exercises, self-assessment reviews, journaling exercises, and online social support, and will draw on well-established research on behavior management and alcohol-related violence prevention. The ASAP program will train servers to: 1) understand the effects of consumption of alcohol and other drugs on behavior, including intimidation, aggression, and sexual harassment; 2) comprehend the impact of the physical environment on patron behavior; 3) us e proactive management skills to maintain a positive social environment; 4) apply stress reduction techniques to stay calm when problems arise; 5) recognize and defuse potential problem situations; and 6) identify emergency situations and follow appropri ate procedures. In Phase I, a key program module (recognizing and defusing potential problem situations), was developed and tested for efficacy. In Phase II we propose to complete the program by developing and evaluating additional modules. Our evaluatio ns will include both formative (focus groups, key informant interviews, and usability testing) and summative assessments, the latter including a two-panel, randomized, controlled study with pre-post surveys of knowledge, skills, self-efficacy, behavioral intention, technology acceptance, and consumer satisfaction, as well as pre-post and follow-up observations in 43 establishments. PUBLIC HEALTH RELEVANCE: The consumption and abuse of alcohol in drinking establishments can often lead to aggressive and violent behaviors and put workers and patrons at risk of injury. Alcohol Servers Applying Psychology Phase II will provide online training to alcohol servers in how to use psychologically-sound measures to prevent problems and to intervene w hen potentially dangerous confrontations arise. Through this program, servers will receive training in a set of tested, positive, and effective strategies.

Principal Investigator:

Adam J. Wendt
5413434747
ADAM@LOOKIRIS.COM

Business Contact:

Wendt
adam@lookiris.com
Small Business Information at Submission:

IRIS MEDIA, INC.
258 E 10TH AVE, STE B EUGENE, OR 97401 EUGENE, OR -

EIN/Tax ID: 931249861
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No