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Parents' Multimedia Guide to Child Nutrition and Health

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 1R43CA086616-01A1
Agency Tracking Number: CA086616
Amount: $99,975.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: N/A
Solicitation Number: N/A
Timeline
Solicitation Year: N/A
Award Year: 2003
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
ISA ASSOCIATES, INC. 201 N UNION ST, STE 330
ALEXANDRIA, VA 22314
United States
DUNS: N/A
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 REBEKAH HERSCH
 (703) 739-0880
 RHERSCH@ISAGROUP.COM
Business Contact
 ROYER COOK
Phone: (703) 739-0880
Email: RCOOK@ISAGROUP.COM
Research Institution
N/A
Abstract

DESCRIPTION (provided by investigator): Five of the leading causes of death in the U.S. can be linked to diet and exercise. Evidence indicates that lifelong dietary patterns are typically established early and recent studies show positive associations between childhood diet and later cancers. However, children's diets often do not meet the minimum recommended requirements and many children do not engage in sufficient physical activity. Parents can have a major impact on their children's eating and exercise practices. Unfortunately, many parents lack the awareness, motivation and/or skills to ensure that their children are practicing healthful eating and exercise habits. The objective of this project is to develop and test a multimedia program for parents designed to promote healthful child dietary and exercise practices and reduce children's risk of cancer and other chronic diseases. In Phase I, the preliminary structure and content of the program will be developed and tested with parents. ISA will work with experts in the field of nutrition and child health to develop the program content and review the final prototype contents and structure. Finally, ISA will conduct interviews with workplaces, community wellness centers, and physicians to determine the program's commercial opportunities. In Phase II, the effectiveness of the program will be rigorously field tested with parents.

* Information listed above is at the time of submission. *

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