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Expanding Domestic and Export Markets for Open-Ocean Aquaculture Products by…

Award Information

Agency:
Department of Agriculture 		Branch:
N/A 		Award ID:
80990 		Program Year/Program:
2008 / SBIR
Agency Tracking Number:
2006-00507 		Solicitation Year:
N/A 		Solicitation Topic Code:
N/A 		Solicitation Number:
N/A
Small Business Information
Kona Blue Water Farms, LLC
P.O. Box 4239 NELHA Compound,#1 Keahole Pt. Rd Kailua Kona, HI 96745 4239
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: Yes
 
Phase 2
Fiscal Year: 2008
Title: Expanding Domestic and Export Markets for Open-Ocean Aquaculture Products by Value-Adding
Agency: USDA
Contract: N/A
Award Amount: $349,890.00
 

Abstract:

Increasing seafood production is important for the national economy, national health, and the environment. The U.S. Department of Commerceýýs goal is for a 5-fold increase in aquaculture production value, to $5 billion, by 2025. Open ocean aquaculture represents the best opportunity for meeting this goal. The main goal of Phase II research is to broaden the market for open ocean farmed products, by: a) refining the high-quality shelf stable and smoked Kona Kampachi(r) products that were developed in Phase I; and b) developing innovative marketing concepts for delivering Kona Kampachi(r)ýýs value proposition of healthfulness and sustainability through the packaging of value-added products, both domestically, and abroad. Phase II research will refine formulas and further consumer tests with retort pouch product, and frozen-packaged products; and test consumer responses to various packaging forms, iconic ýýopen oceanýý images and graphics, and brand messaging. Marketability of these products will be assessed in the U.S. mainland and Hawaiian markets. By assessing options early in our product and packaging development project, we hope to make full use of these opportunities to help build the brand, raise customer awareness and avoid commoditization, while also maintaining the high-end price points for the fresh product in its established markets. Through these means, we intend to distinguish our product, our company, and the offshore industry as not merely producers of high-quality, healthful products, but also providers of these products to our consumers in a form and functionality that meets their ends.

Principal Investigator:

Kelly Coleman
VP of Marketing
8083311188
kcoleman@kona-blue.com

Business Contact:

Neil Sims
President
8083311180
neil@kona-blue.com
Small Business Information at Submission:

KONA BLUE WATER FARMS LLC
155 MONTGOMERY ST STE 900 San Francisco, CA 94104

EIN/Tax ID:
DUNS: N/A
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No