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Media-Based Education for Parents on Firearm Safety

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
29688
Program Year/Program:
1995 / SBIR
Agency Tracking Number:
29688
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
NORTHWEST MEDIA, INC.
326 W 12TH AVE EUGENE, OR -
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 1995
Title: Media-Based Education for Parents on Firearm Safety
Agency: HHS
Contract: 1 R43 CE00072-01,
Award Amount: $100,000.00
 

Abstract:

The objective of this study is to produce and evaluate a series of interrelated, televised messagesreduce firearm injuries and deaths related to the proliferation of guns in households where they areFirearms are the second leading cause of death and yet most parents do not discuss firearm safety wiensure that their children have unsupervised access only to safe environments where all firearms areammunition stored separately. This strategy uses a public health approach to alert parents to the dainjuries, homicides and suicides if their children and adolescents have access to improperly storedmodel strategies to facilitate developmentally appropriate communication about firearm safety betweechildren, to increase parental awareness of the need for better supervision of children and adolescefirearms and to demonstrate proper storage of firearms in the home. In Phase I we will produce threetelevision spots which will be tested under simulated televised viewing conditions.

Principal Investigator:

Caesar Pacifici
50343

Business Contact:

Small Business Information at Submission:

Northwest Media, Inc.
326 W 12th Avenue Eugene, OR 97401

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No