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Me, A Doc

Award Information

Department of Health and Human Services
Award ID:
Program Year/Program:
2009 / SBIR
Agency Tracking Number:
Solicitation Year:
Solicitation Topic Code:
Solicitation Number:
Small Business Information
123 N ASHLEY, STE 12 ANN ARBOR, MI 48104-1316
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Phase 1
Fiscal Year: 2009
Title: Me, A Doc
Agency: HHS
Contract: 1R43RR026159-01
Award Amount: $100,000.00


DESCRIPTION (provided by applicant): The objective of Me, A Doc is to educate high school and undergraduate students through an inquiry-centric, web-based video game in which each student plays the role of a doctor confronted with a mysterious illness. Th e game will test our hypothesis that the principles of cooperative learning, note-taking, literacy scaffolding, feedback learning, inquiry, and simulated real-life experiences can be combined in a motivational, computer- based game to improve student learn ing about human physiology, cell biology, and disease - all in a non- judgmental way that fosters critical thinking and reduces the achievement gap often seen with minority or economically disadvantaged students. Me, A Doc will involve the user as a doc r eading and taking notes from a library, taking notes from case histories and physical and laboratory examinations, linking these notes to those selected from the library, selecting tests and procedures (listed with costs and time for completion) from a vir tual, scrollable, database window, explaining processes to the virtual patient, and, finally, arriving at the best diagnosis and prescribing the most appropriate therapy in the shortest time at the lowest cost. We anticipate that pilot testing of the first case developed during Phase I will reveal the technical feasibility of Me, A Doc and show that it is appreciated by and exciting to students and teachers. During Phase I we will develop the user interface with relevant reception, office, laboratory, and procedure rooms, develop a storyboard and library to support the first case with alternative diagnoses that can be logically reduced to one, obtain student and teacher feedback from a pilot feasibility test, and plan the Phase II project. During Phase II, we expect to create and pilot-test additional cases, recruit schools, and run an extensive, controlled evaluation managed by an external, independent team of experts. Primary outcome variables will be 1) improvement in understanding of biology, physiology, and disease, and 2) reduction in the achievement gap often seen between the performance of groups of students differing in gender, race/ethnicity, educational background, and socioeconomic status. Secondary outcome variables will be measures of student an d teacher attitudes and possible change in science career plans. The project is directly relevant to the mission of the NCRR: application of educational technology and tools for education on health science topics... Topics can range from basic molecular an d cellular biology to human diseases... that can be extended to enhance the health science literacy of the general public. PUBLIC HEALTH RELEVANCE: Me, A Doc proposes an innovative approach to engage our youth in a pedagogically strong program with the mo tivating impact of video games. Focused on medical diagnosis, Me, A Doc uses critical thinking and scientific inquiry to guide students in understanding biology, physiology, and healthcare. This could help improve the health literacy of our citizenry and thereby reduce health care costs.

Principal Investigator:

Alvin R. Midgley

Business Contact:

Keleigh M. Lee
Small Business Information at Submission:


EIN/Tax ID: 383538373
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No