A Multimedia Program to Promote Exercise by Older Adults
DESCRIPTION (provided by applicant): Seniors are the fastest growing segment on
the Internet; they are also subject to many conditions, which can be
ameliorated by increased physical activity. This project will develop a web-based
interactive video program which assists sedentary older adults to build
a regular program of strengthening, balance, stretching and
aerobic activities. The program will follow American College of Sports Medicine
guidelines to recommend activities. Using demographically matched models,
it will deliver video testimonials encouraging commitment to exercise.
Users will be encouraged to return to the program repeatedly.
PROPOSED COMMERCIAL APPLICATION:
Since exercise has been shown to be beneficial to so many areas of senior health, this
program will appeal to organizations who have an interest in improving the independence,
well-being and quality of life of older adults (e.g., senior centers, HMO's, health systems
and insurance companies). It will also be attractive to companies who market to seniors
on the internet--or sell advertising (banner-space) to companies who market to seniors--
as they require programmatic content designed to bring viewers back repeatedly over time.
Small Business Information at Submission:
Principal Investigator:A. B. Irvine
OREGON CENTER FOR APPLIED SCI
1839 GARDEN AVE EUGENE, OR 97403
Number of Employees: