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Production-To-Retail Marketing Issues for Small Farm Pastured and Ranged Poultry

Award Information

Agency:
Department of Agriculture
Branch:
N/A
Award ID:
52200
Program Year/Program:
2001 / SBIR
Agency Tracking Number:
2001-00459
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
RAINBOW ORGANIC FARMS CO
1976 55TH ST Bronson, KS 66716-9131
View profile »
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2001
Title: Production-To-Retail Marketing Issues for Small Farm Pastured and Ranged Poultry
Agency: USDA
Contract: 2001-33610-10380
Award Amount: $70,000.00
 

Abstract:

The rapidly growing demand for natural and organic foods is well documented. Much research has been done on production methods of raising "natural" chickens using a pastured poultry approach, as well as producer-to-consumer direct marketing systems such as Community Supported Agriculture and Farmers' Markets. However, comparatively little research exists regarding any means of connecting small family poultry producers with larger volume retail markets. Two significant barriers that currently pose obstacles for this producer group are the lack of local, qualified poultry processing plants and a steep learning curve in marketing through retail supermarkets. This project will examine key issues in developing an integrated production/processing/marketing program for pastured poultry raised on small family farms. Specifically, it will 1) outline the requirements for modifying existing small meat processing plants or erecting new buildings and outfitting them for processing poultry to State and federal inspection standards, 2) prepare a product cost analysis, including production, processing and distribution costs, and 3) evaluate retail consumer feedback and willingness to pay for the product to gage demand and price. The result of this project will be a report useful to small poultry farming groups interested in capturing a greater share of higher volume retail sales opportunities

Principal Investigator:

Diana Endicott
3169394933
allnatural@ckt.net

Business Contact:

Diana Endicott
Owner/Partner, Marketing Manager
3169394933
allnatural@ckt.net
Small Business Information at Submission:

Rainbow Organic Farms Company
Route 1 Box 117 Bronson, KS 66716

EIN/Tax ID: 481145198
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No