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COMMUNITY-BASED MEDIA PREVENTION CAMPAIGN

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
14037
Program Year/Program:
1991 / SBIR
Agency Tracking Number:
14037
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Rocky Mountain Behavioral
2100 W. Drake Road Ft. Collins, CO 80526
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 1991
Title: COMMUNITY-BASED MEDIA PREVENTION CAMPAIGN
Agency: HHS
Contract: N/A
Award Amount: $479,198.00
 

Abstract:

THE GOAL IS TO DEVELOP AND PRODUCE A MEDIA CAMPAIGN THAT WILL HELP IN THE PREVENTION OF DRUG USE IN SMALLER COMMUNITIES WHERE LOCAL RESOURCES ARE LIMITED. A LOCAL SURVEY WILL BE GIVEN TO ASSESS ADOLESCENT DRUG USE, AND THE RESULTS WILL PROVIDE INPUT FOR COMPUTER PROGRAMS THAT PRODUCE MEDIA MATERIALS FOR A YEAR-LONG CAMPAIGN, INCLUDING NEWSPAPER ARTICLES; PAMPHLETS; VISUALS AND OUTLINES FOR PRESENTATIONS TO COMMUNITY ORGANIZATIONS, PARENT GROUPS, ANDSERVICE CLUBS; NEWSPAPER ADS; BILLBOARDS; RADIO SPOTS; POSTERS; AND A COMMUNITY PREVENTION MANUAL. ALL MEDIA MESSAGES WILL INCLUDE LOCAL DATA AND LOCAL REFERENCES. THE IMPACT WILL BE TESTED IN A TRUE EXPERIMENT WITH BLOCKING AND RANDOM ASSIGNMENT OF 20 PAIRS OF COMMUNITIES. STANDARD ADVERTISING METHODS WILL BE USED TO TEST EXPOSURE AND PERCEPTION OF MEDIA (MALL SURVEY). THE IMMEDIATE GOALS OF THE MEDIA CAMPAIGN WILL BE TO CHANGE THE FOLLOWING ATTITUDES: (1) INTENT TO USE, (2) PERCEIVED HARM, (3) PERCEIVED PARENTAL SANCTIONS AGAINST DRUGS, (4) PEER ENCOURAGEMENT TO USE DRUGS, (5) PEER SANCTIONS AGAINST DRUG USE, (6) SOCIAL ACCEPTABILITY OF DRUG USERS, AND (7) PERCEIVED PARENT/CHILD COMMUNICATION ABOUT DRUGS. RELIABLE SCALES WILL BE USED TO ASSESS THE EFFECT ON THESE ATTITUDES. OUTCOME WILL BE ASSESSED USING ARELIABLE AND VALID DRUG-USE SURVEY TO MEASURE DRUG INVOLVEMENT OF 8TH AND 12TH GRADERS.

Principal Investigator:

Kathleen J Kelly
3032210602

Business Contact:

Small Business Information at Submission:

Rocky Mountain Behavorial
2190 W Drake Rd #144 Fort Collins, CO 80526

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No