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Community-Specific Media for Alcohol Prevention

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
22421
Program Year/Program:
1993 / SBIR
Agency Tracking Number:
22421
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Rocky Mountain Behavioral
2100 W. Drake Road Ft. Collins, CO 80526
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 1993
Title: Community-Specific Media for Alcohol Prevention
Agency: HHS
Contract: N/A
Award Amount: $49,845.00
 

Abstract:

The goal is to develop, produce and implement an economical alcohol abuse prevention media campaign that can be marketed to small communities where local resources are limited and alcohol abuse is high. A local survey provides input for computer programs that produce several forms of media materials for a year-long campaign: newspaper articles; newspaper advertising; pamphlets; visuals and outlines for presentations to community organizations, parent groups, service clubs and adolescents; billboards; radio spots and disc jockey scripts; posters and a poster competition; a Community Media Prevention Manual; and a Handbook for Adolescent Involvement. In order to increase impact, the majority of the media messages include local data and local references. During Phase II the impact will be tested in a true experiment with blocking and random assignment of 20 pairs of communities. The immediate goals of the media campaign will be to change the following attitudes: (1) perceive harm, (2) perceived parental sanctions against drinking, (3) peer encouragement to drink, (4) peer sanctions against drinking, (5) social acceptability of drinking, and (6) perceived parent/child communication about drinking. Pre-post tests will assess effect on these attitudes and on alcohol use of 7th through 12 graders.

Principal Investigator:

Kathleen J. Kelly
3032210602

Business Contact:

Small Business Information at Submission:

Rocky Mountain Behavioral
2100 W. Drake Road Ft. Collins, CO 80526

EIN/Tax ID:
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No