Lobster is sold today on a non-branded commodity basis with little regard for consumer desires and needs. The opportunity to build a Maine lobster brand is threatened by new Country of Origin regulations since today basic meat extraction practices take place primarily in Canada. Creating a brand of… More
On a worldwide basis, Maine is famous for its lobster and enjoys an inherent brand equity that is
unparalleled. Yet, no company has taken advantage of leveraging this perceived quality from a
mass marketing perspective. In its Phase II effort, Saltwater Marketing proposes to continue
developing a… More