USA flag logo/image

An Official Website of the United States Government

Develop a Lobster Branding Strategy that Leverages Maine's Quality Reputation…

Award Information

Agency:
Department of Agriculture
Branch:
N/A
Award ID:
80988
Program Year/Program:
2006 / SBIR
Agency Tracking Number:
2006-00500
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Saltwater Marketing, LLC
22 Monument Square, Suite 508 Portland, ME 04101
View profile »
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2006
Title: Develop a Lobster Branding Strategy that Leverages Maine's Quality Reputation and Exploits Growing Demand for Ready to Prepare Meals
Agency: USDA
Contract: 2006-33610-16799
Award Amount: $80,000.00
 

Abstract:

Lobster is sold today on a non-branded commodity basis with little regard for consumer desires and needs. The opportunity to build a Maine lobster brand is threatened by new Country of Origin regulations since today basic meat extraction practices take place primarily in Canada. Creating a brand of value-added Maine lobster products offers a significant opportunity to turn a commodity driven sale into a marketing sucess. The purpose of this study is to understand how packaging and processing technology can be used to create value-added lobster products to fill unmet consumer needs.

Principal Investigator:

Patricia Pinto
President
2073212109
ppinto@maine.rr.com

Business Contact:

Patricia Pinto
President
2073212109
ppinto@maine.rr.com
Small Business Information at Submission:

Saltwater Marketing, LLC
22 Monument Square, Suite 508 Portland, ME 04101

EIN/Tax ID: 100009658
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No