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Applying MOEs to web Based Activity (AMOEBA)

Award Information

Agency:
Department of Defense
Branch:
Air Force
Award ID:
97137
Program Year/Program:
2010 / SBIR
Agency Tracking Number:
F093-033-0611
Solicitation Year:
N/A
Solicitation Topic Code:
AF 09-033
Solicitation Number:
N/A
Small Business Information
Charles River Analytics Inc.
625 Mount Auburn Street Cambridge, MA 02138-4555
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2010
Title: Applying MOEs to web Based Activity (AMOEBA)
Agency / Branch: DOD / USAF
Contract: FA8650-10-M-6103
Award Amount: $99,974.00
 

Abstract:

Effectively countering terrorist Web sites requires understanding how those Web sites attempt to influence their target audiences and how effective that influence is. This is difficult because the exact objectives and target audiences of those sites are not known and the available data is largely limited to the language of the Web sites and the responses to them. We therefore propose to exploit sociolinguistic register analysis to infer objectives and target audiences from the Web site language, and sentiments and attitudes from the responses. We note that sociolinguistic register analysis uses exactly the same statistical techniques as the fields of market segmentation analysis and sentiment analysis. BENEFIT: The ability to infer the objectives and target audiences of terrorist Web sites and to measure the effectiveness of those Web sites will provide a significant benefit to U.S. Government agencies trying to counter the influence of those Web sites. The proposed tools may also help U.S. Government agencies develop better influence operations of their own. Commercial tools based on this effort could also be used in commercial marketing and competitive analysis.

Principal Investigator:

Terry Patten
Principal Scientist
6174913474
tpatten@cra.com

Business Contact:

Ninos E. Hanna
Contract Specialist
6174913474
nhanna@cra.com
Small Business Information at Submission:

Charles River Analytics Inc.
625 Mount Auburn Street Cambridge, MA 02138

EIN/Tax ID: 042803764
DUNS: N/A
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No