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Extremely Low Attention Demand Information Systems (ELADIS)

Award Information

Agency:
Department of Defense
Branch:
Defense Advanced Research Projects Agency
Award ID:
81233
Program Year/Program:
2007 / SBIR
Agency Tracking Number:
06SB2-0137
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Smart Information Flow Technologies, d/b/a SIFT
211 N 1st St. Suite 300 Minneapolis, MN 55401-1480
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2007
Title: Extremely Low Attention Demand Information Systems (ELADIS)
Agency / Branch: DOD / DARPA
Contract: W31P4Q-07-C-0174
Award Amount: $98,386.00
 

Abstract:

We bring together research from cognitive psychology, social psychology and neuroscience to create an innovative approach to enhancing recognition of facial images through brief exposure presentation. Recent research has established that such brief exposure presentations can be more effective than longer-duration presentations of the same images in achieving affective and memory effects. We rely on a principle called the 'mere exposure' effect to produce an affective response which is detectable with skin conductance response or other simple sensors, and verifiable with fMRI and similarly sophisticated brain imaging techniques. Further, there is some evidence that these techniques may be able to produce not just affective or memory enhancement, but visual performance enhancement.

Principal Investigator:

Chris Miller
Chief Scientist
6123397438
cmiller@SIFT.info

Business Contact:

Harry Funk
VP R&D
6123397438
hfunk@SIFT.info
Small Business Information at Submission:

SMART INFORMATION FLOW TECHNOLOGIES, (SI
211 N 1st Street Minneapolis, MN 55401

EIN/Tax ID: 411929753
DUNS: N/A
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No