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THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE.
Title: PRINCIPAL INVESTIGATOR
Phone: (301) 588-4633
THE MAJOR GOAL OF THIS RESEARCH IS TO DEVELOP TARGETED INFORMATION SERVICES AND DELIVERY SYSTEMS TO SPECIFIC AUDIENCES IN THE FIELD OF CANCER PREVENTION USING COMPONENTSOF THE PDQ-P DATABASE. THIS STUDY WILL EXAMINE THE FEASIBILITY OF SELECTING HIGH-IMPACT, READY MARKETS AND TARGETING CANCER PREVENTION INFORMATION DELIVERY TO THEM. MORE SPECIFICALLY, THE FEASIBILITY STUDY WILL BE BROKEN INTOSUBOBJECTIVES TO: 1. SEGMENT THE PREVENTION COMMUNITY, IDENTIFYING REALISTIC AND ACTIVE MARKETS FOR CANCER PREVENTION INFORMATION SERVICES AND PRODUCTS; 2. EXAMINE THENEEDS FOR AND USES OF PREVENTION INFORMATION, INCLUDING THE PREFERRED MEDIA OF DISPLAY, DISSEMINATION, AND USE; 3. ANALYZE AND CHARACTERIZE PREVENTION INFORMATION COMPONENTS; 4. MATCH PDQ INFORMATION COMPONENTS TO APPROPRIATE USE, USERS, AND DELIVERY MEDIA; AND 5. PROVIDE ALTERNATIVE INFORMATION PRODUCTS AND SERVICES.
* Information listed above is at the time of submission. *