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DEVELOPMENT OF COMMUNITY KIT FOR TOBACCO PREVENTION

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
39279
Program Year/Program:
1997 / SBIR
Agency Tracking Number:
39279
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
Toborg Associates, Inc.
Toborg Associates, Inc. 1129 20Th St Nw, Ste 108 Washington, DC 20036-0348
View profile »
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 1997
Title: DEVELOPMENT OF COMMUNITY KIT FOR TOBACCO PREVENTION
Agency: HHS
Contract: CA73348-01
Award Amount: $100,000.00
 

Abstract:

This project will use the World Wide Web as a gateway to educating urban adolescents regarding cancer prevention. Adolescent lifestyle decisions concerning smoking, diet, and exercise effect the risks of contracting cancer as an adult. Interactive multimedia designs, including serial fiction (Internet soaps), will be used to promote healthy lifestyles. Urban adolescents, the target group, will contribute to every facet of design and production. The model developed can be applied to other chronic diseases. Quantitative measures will measure the impact of the product on teenage lifestyles. Phase I research will include development of a creative architecture (characters, styles, and methods to incorporate ongoing interactivity), technical architecture (dissemination into schools), and methods of measuring results. Phase I will produce a working prototype. Focus groups of teenagers and an advisory group of health-care practitioners will be used during the Phase I design process. Phase II will produce and widely distribute the product in the New York City and other urban public schools. Potential technological innovations include on-site interactive deployment within the school system; advanced visual formats to encourage interactive Web- based learning; tracking of behavioral changes through Internet technology; and creation of a technical production environment that is reproducible for other chronic diseases.

Principal Investigator:

Toborg, mary a
0

Business Contact:


3013060900
Small Business Information at Submission:

Toborg Associates, Inc.
8401 CORPORATE DR, STE 420 Landover, MD 20785

EIN/Tax ID: 521260287
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No