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Optimizing Marketing Strategy and Consumer Connection for a Corn-Based…

Award Information

Agency:
Department of Agriculture
Branch:
N/A
Award ID:
Program Year/Program:
2011 / SBIR
Agency Tracking Number:
2011-02282
Solicitation Year:
2011
Solicitation Topic Code:
8.9
Solicitation Number:
USDA-NIFA-SBIR-00339
Small Business Information
TEA SPOT, THE
1801 13TH ST STE 170 Boulder, CO 80302-5387
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 2011
Title: Optimizing Marketing Strategy and Consumer Connection for a Corn-Based Compostable To-Go Tea Filter in Mass Foodservice
Agency: USDA
Contract: 2011-02282
Award Amount: $460,000.00
 

Abstract:

Foodservice sales of tea in the U.S. are currently increasing at about 8% annually (Sundale, 2010). Within this sector, there is an increasing demand for loose leaf teas over traditionally low-quality tea bags. The Tea Spot has developed a patent pending tea filter, trademarked Brewlux, for the preparation and delivery of loose tea to-go in the mass foodservice market. Phase I USDA-NIFA sponsored research enabled The Tea Spot to make the optimal material selection for manufacture of the Brewlux filters - a compostable, U.S. corn-based resin. With the Phase II SBIR grant, The Tea Spot will develop a marketing and distribution strategy that makes the compostable Brewlux tea filter accessible and widely distributed in mass foodservice. The primary goal of the research is to refine the marketing strategy by optimizing product messaging for both types of end-users, shop owners and consumers.

Principal Investigator:

Jessica C. Burtenshaw
Director of Product Marketing and Develo
(303) 444-8324
jessica@theteaspot.com

Business Contact:

Maria Uspenski
CEO
(303) 444-8324
maria@theteaspot.com
Small Business Information at Submission:

TEA SPOT, THE
4699 Nautilus Court Boulder, CO 80301-5309

EIN/Tax ID: 861069958
DUNS: N/A
Number of Employees:
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No