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Discriminatory Analysis Display Assessment Toolkit (DADA)

Award Information

Department of Homeland Security
Award ID:
Program Year/Program:
2012 / SBIR
Agency Tracking Number:
DHS SBIR-2012.2-H-SB012.2-003-0007-I
Solicitation Year:
Solicitation Topic Code:
Solicitation Number:
Small Business Information
Design Interactive, Inc.
1221 E. Broadway, Suite 110 Oviedo, FL 32765-9135
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Woman-Owned: Yes
Minority-Owned: Yes
HUBZone-Owned: No
Phase 1
Fiscal Year: 2012
Title: Discriminatory Analysis Display Assessment Toolkit (DADA)
Agency: DHS
Contract: HSHQDC-12-C-00073
Award Amount: $99,609.00


The Discriminatory Analysis Display Assessment toolkit (DADA) will provide a methodology and embedded data analysis protocol to assess display technology image quality. DADA will identify the image/display characteristics that significantly impact human visual perception, specifically the ability to perceive and resolve key characteristics of screen objects. Further, DADA will incorporate perceptual characteristics of objects used by baggage screening personnel into an adaptive threshold protocol. This adaptive threshold protocol will establish the human ability to perceive and resolve differences in those key perceptual characteristics. The ability to resolve differences in key perceptual characteristics of objects will be related to the ability of screener's to identify and recognize threats. This will allow for the establishment of a criterion or threshold for image/display characteristics based on realistic human performance and relevant objects. An automated analytical component will then be embedded within the protocol to provide a rapid assessment of image quality of any display technology. This component will provide a simple, easy to interpret visualization of whether image quality affords optimal human performance and what display characteristics do not meet criterion thresholds.

Principal Investigator:

Kelly Hale

Business Contact:

Kelly Hale
Small Business Information at Submission:

Design Interactive, Inc.
1221 E Broadway, Suite 110 Oviedo, FL 32765-7829

EIN/Tax ID: 593534927
Number of Employees:
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No