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Picture Me Alcohol Free: Engaging Youth in Community-Based Prevention

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
Program Year/Program:
2012 / SBIR
Agency Tracking Number:
R44AA017561
Solicitation Year:
2012
Solicitation Topic Code:
NIAAA
Solicitation Number:
PA10-050
Small Business Information
PREVENTION STRATEGIES, LLC
3 WENCHELSA CT GREENSBORO, NC -
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
 
Phase 2
Fiscal Year: 2012
Title: Picture Me Alcohol Free: Engaging Youth in Community-Based Prevention
Agency: HHS
Contract: 2R44AA017561-02
Award Amount: $1,176,722.00
 

Abstract:

DESCRIPTION (provided by applicant): This application proposes to build on the successful Phase I Picture Me Alcohol Free (PMAF) feasibility pilot study. PMAF is a community-based program designed to train groups of youth to a) represent contributing factors and consequences (e.g., social availability, alcohol-involved crashes) of underage drinking in their communities through a specific photographic technique called photovoice, and b) use photo projects to raise community awareness and motivate community-level change. Underage drinking continues to be serious public health concern in this country. This is reflected in the recent Call to Action by the U.S. Surgeon General's Office (2007) which places an emphasis on youth involvement in community-wide prevention. However, there are few, if any, commercially available tools that can be used by communities to train and support youth in community-based prevention. The proposed project will fill that need by using existing research and instructional technology todevelop an innovative online training program that will guide youth, with the help of an adult facilitator, through the photovoice process in attempt to raise community awareness and motivate alcohol-related environmental and policy changes. Phase II aimsinclude completion of the full PMAF program and evaluation of the program using a pair- matched group randomized design. Thirty SADD (Students against Destructive Decisions) groups will be randomly assigned to treatment (PMAF) or standard practice controlconditions. Outcomes include media coverage, public events, advocacy activities, and education.

Principal Investigator:

Melodie D. Fearnow-kenney
804-746-3607
mdfearno@uncg.edu

Business Contact:

David L. Wyrick
336-334-4501
dlwyrick@uncg.edu
Small Business Information at Submission:

PREVENTION STRATEGIES, LLC
3 WENCHELSA CT GREENSBORO, NC -

EIN/Tax ID: 162156725
DUNS: N/A
Number of Employees: N/A
Woman-Owned: Yes
Minority-Owned: No
HUBZone-Owned: No