USA flag logo/image

An Official Website of the United States Government

Behavioral Brand Builder - A brand development training program with an…

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
Program Year/Program:
2012 / SBIR
Agency Tracking Number:
R43DA034531
Solicitation Year:
2012
Solicitation Topic Code:
NIDA
Solicitation Number:
PA11-096
Small Business Information
BENTEN TECHNOLOGIES, INC.
13996 Parkeast Circle Suite 105 Chantilly, VA 20151
View profile »
Woman-Owned: No
Minority-Owned: Yes
HUBZone-Owned: No
 
Phase 1
Fiscal Year: 2012
Title: Behavioral Brand Builder - A brand development training program with an integrate
Agency: HHS
Contract: 1R43DA034531-01
Award Amount: $189,592.00
 

Abstract:

DESCRIPTION (provided by applicant): Drug abuse and addiction have been closely linked with HIV/AIDS since the beginning of the epidemic. Although injection drug use is well known in this regard, non-injection drug abuse plays a greater role in the spreadof HIV than is generally recognized. Drug abuse can impair judgment and unsafe sexual behavior. Drug abuse by any method can put a person at risk for contracting HIV due to impaired decision making while intoxicated or high, and can lead to unsafe sexual practices including lack of condom use, which puts them at risk for contracting and transmitting HIV. The reduction of HIV/AIDS and other sexually transmitted diseases depends on successfully changing a range of risky behaviors, especially consistent and effective condom use. Condoms, when used correctly, have been shown to reduce HIV/STI rates overall and in high risk populations. With the enormous public health burden of these diseases, effective behavior change strategies are essential. In this study, our research team proposes to develop the Behavioral Brand Builder (B3). B3 is a user- friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioraland scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. The research builds upon prior work in rich internet application web development, usability design, health branding and public health from our team. Our team includes expertise in brand development, sexual health, drug abuse, public policy, quantitative and qualitative methodology, and web development. The long-term product goal is to develop the B3 to be user-friendly, cross-domain to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment for translational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding.PUBLIC HEALTH RELEVANCE: Behavioral Brand Builder (B3) is a user-friendly, step-by-step training guide with integrated tools for development of branded prevention programs and services based on branding principles leveraging behavioral and scientific evidence along with validated metrics and evaluation tools to measure the effectiveness of branded program. It is designed to help to: 1) increased KSA for researchers in the field of behavioral health interventions, 2) increased return on investment fortranslational research, and 2) ultimately improved uptake and effectiveness health behavior adoption for through branding.

Principal Investigator:

Tony X. Ma
703-788-6563
tonyma@bententech.com

Business Contact:

Tony X. Ma
703-919-3234
tonyma@bententech.com
Small Business Information at Submission:

BENTEN TECHNOLOGIES, INC.
13996 Parkeast Circle Suite 105 Chantilly, VA 20151

EIN/Tax ID: 154198642
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: Yes
HUBZone-Owned: No