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Award Information

Department of Defense
Defense Advanced Research Projects Agency
Award ID:
Program Year/Program:
2010 / SBIR
Agency Tracking Number:
Solicitation Year:
Solicitation Topic Code:
DARPA 09-003
Solicitation Number:
Small Business Information
8791 Wesley Ln. N. Webster, IN -
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Phase 2
Fiscal Year: 2010
Title: GISARO - Phase II
Agency / Branch: DOD / DARPA
Contract: W91CRB-10-C-0160
Award Amount: $990,000.00


Several geo-social inference concerns currently limit military stability and reconstruction operations: Contact lists are not centrally coordinated, up to date, complete, or easily searchable Vendor history is not maintained or combined with culture and safety information Hand-off and coordination delays cause projects to span multiple troop cycles The proposed project answers the underlying need of the GISARO topic to assist with communication between the military and local civilian vendors during reconstruction operations. The problem is ubiquitous: contact information (names, phone numbers, email addresses, mailing addresses, etc.) managed by the military goes stale as vendors change locations and jobs. The solution product will go by the trade name Updentity(tm). Updentity will be a next generation cloud based contact solution developed to help enterprises and personal users to efficiently consolidate, manage, enhance and update their contact information across multiple platforms (CRM systems, email clients, cell phones). Updentity employs a set of unique tools and functionality that enable its users to resolve many of the issues prevalent in some of the commonly used contact management systems in the market. Updentity will operate as a collection of contact data sets linked to each other using various relationships forming a master network of contextually linked data sets. These networked data sets will be used to consolidate, maintain and enhance data across all data sets for a particular contact, thus providing the most accurate 360 degree view for every contact within the data set. Using these data sets, users will be able to transform data in to business intelligence thus helping them make more informed and effective decisions.

Principal Investigator:

Benjamin Ashpole

Business Contact:

Benjamin Ashpole
Small Business Information at Submission:

Bashpole, Inc.
3971 Wesley Ln. N. Webster, IN 46555

EIN/Tax ID: 205213116
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No