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A Web-Based Authoring Tool for Communicating Medical Risks

Award Information

Department of Defense
Office of the Secretary of Defense
Award ID:
Program Year/Program:
2007 / SBIR
Agency Tracking Number:
Solicitation Year:
Solicitation Topic Code:
Solicitation Number:
Small Business Information
Aptima, Inc.
12 Gill Street Suite 1400 Woburn, MA -
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Phase 2
Fiscal Year: 2007
Title: A Web-Based Authoring Tool for Communicating Medical Risks
Agency / Branch: DOD / OSD
Contract: N00014-04-C-0385
Award Amount: $330,000.00


Voluntary behaviors such as alcohol consumption and unprotected sex can lead to serious health consequences for individuals, their family, and their social network, as well as present a serious public health concern. In order to reduce or eliminate the unwanted consequences of such voluntary behaviors people must understand the risks involved, what causes them, their consequences, and how to avoid them. Based on our review of relevant research, we concluded that the challenge involved in reducing risks in voluntary behaviors is making the risk information relevant to the audience. This need is the motivation for our product, MEDREACH-Medical Risk Reality Authoring and Communication Help, a theory-based authoring tool for creating dynamic, personalized risk-communication websites. This tool will be designed for health practitioners who are knowledgeable about their subject matter domain, but seek guidance in how to communicate risk information effectively. In Phase I we developed a model of risk communication that forms the foundation for the MEDREACH tool, and designed a proof-of-concept user interface for MEDREACH and for the resultant website. In Phase II we will develop the prototype MEDREACH tool, assess its usability, and empirically evaluate the effectiveness of a tailored website developed using MEDREACH.

Principal Investigator:

Eileen B. Entin
Senior Research Psycholog

Business Contact:

Margaret J. Clancy
Chief Financial Officer
Small Business Information at Submission:

12 Gill Street Suite 1400 Woburn, MA 01801

EIN/Tax ID: 043281859
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No