Description:
A logical place to begin to address the public climate literacy problem is through the national network of local TV meteorologists’ daily weather reports and forecasts. Research shows that the majority of Americans’ largest single daily source of exposure to scientific information of any kind is through local TV weather reports.3 Thus, a goal for this year’s SBIR call should be to innovative new tools and techniques for incorporating timely climate data and climate information services into TV meteorologists’ nightly weather reports.
