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SKIN CANCER AND YOUTH--AN UNDECLARED EPIDEMIC

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: N/A
Agency Tracking Number: 2R44CA074657-02A1
Amount: $0.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: N/A
Solicitation Number: N/A
Timeline
Solicitation Year: N/A
Award Year: 2001
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
1055 TAYLOR AVE, STE 300 BALTIMORE, MD 21286-8334
BALTIMORE, MD 21286
United States
DUNS: N/A
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 ROBERTA ALLEN
 () -
Business Contact
Phone: (410) 296-7723
Email: ROBBIEIMS@AOL.COM
Research Institution
N/A
Abstract

DESCRIPTION: The American Academy of Dermatology has proclaimed Skin Cancer an "undeclared epidemic." It is the most prevalent form of cancer, and the one increasing most in incidence and morbidity. The Academy states that 80% of the cumulative damage to the skin takes place by age 18. Despite this alarming situation, young people in America, believing that skin color from the sun is healthy, sexy and cool, are not covering up or coming in from the sun. This project plans to produce and field test 4 video based educational interventions which dramatize the risks of solar overexposure and age-appropriate protective techniques. The Phase II testing will include a pre- post- test format. After the summer following the initial testing, a longitudinal study will be conducted to assess the sustainable pro-heath effects of the intervention. Innovation include: high-interest, high-impact video-based dramatizations that are culturally sensitive and age-appropriate, dealing with vital skin cancer issues for which very few other products exist; creation of skin cancer testing instruments for various age levels.

* Information listed above is at the time of submission. *

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