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Interactive technology for media literacy drug prevention in community groups

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 1R41DA039595-01
Agency Tracking Number: R41DA039595
Amount: $224,630.00
Phase: Phase I
Program: STTR
Solicitation Topic Code: R41
Solicitation Number: PA14-072
Solicitation Year: 2015
Award Year: 2015
Award Start Date (Proposal Award Date): 2015-05-01
Award End Date (Contract End Date): 2016-01-31
Small Business Information
765 Long Hill Road
Gillette, NJ 07933-1321
United States
DUNS: 078820648
HUBZone Owned: No
Woman Owned: Yes
Socially and Economically Disadvantaged: No
Principal Investigator
 (814) 360-0203
Business Contact
Phone: (814) 360-1893
Research Institution
United States

 Nonprofit College or University

DESCRIPTION provided by applicant The goal of this STTR R proposal is to transfer the technology from Rutgers University to REAL Prevention needed to adapt a substance use prevention media literacy curriculum for web based delivery in community organizations for commercialization Substance use increases in frequency and risk through mid adolescence yet most prevention interventions target only early use and only in a limited number of settings such as schools Moreover they often fail to address the media saturated lives of youth despite research demonstrating the deleterious effects of advertising and entertainment media This project adapts the Youth Message Development YMD Curriculum for online access through H clubs This intervention develops critical perspective taking about peer substance use decisions and confers resistance to pro drug messages through youth analysis of pro drug alcohol cigarette smokeless tobacco media messages combined with interactive media manipulation and active involvement of youth in planning substance use prevention messages The curriculum demonstrates promising results when administered face to face during an NIH funded pilot research and the brief online format makes it ideal for use by national youth organizations Formative research will be used to adapt the Youth Message Development YMD prevention curriculum for web based use by H clubs The clubs provide access to youth with substance use prevalence reflective of national levels but outside of the school context that is standard for most interventions Refinements will incorporate interactive message manipulation features along with a new social proliferation approach that encourages H members to informally disseminate anti drug messages they create to peers and family members Pilot testing will be conducted to insure that the adaptation maximizes engaging features of the curriculum and an independent usability test will also be conducted Self report and observational measures of usability will be obtained In the short term this innovative brief
intervention is expected to influence substance use norms expectancies and prevalence as well as the development of higher order critical thinking and decision making skills with ultimate substance use outcomes The social proliferation strategy insures that the effects also are spread widely among peers and family The delivery flexibility of the brief format with our community partner should foster immediate dissemination if successful potentially extending the intervention to million H members each year as well as to similar community based organizations such as Boys and Girls Club and YWCO YMCA as well as in the school setting through D A R E America Thus the proposal responds to NIDA PA Small Business Technology Transfer Grant Applications R calling for projects that stimulate a partnership of ideas and technologies between innovative small business concerns SBCs and non profit research institutions through Federally funded research or research and development R Randamp D and establish the technical scientific merit and feasibility of the proposed R Randamp D efforts

PUBLIC HEALTH RELEVANCE Adolescent substance abuse remains a significant public health concern and web based media literacy based interventions for community organizations that supplement other prevention strategies provide a promising innovative approach The proposed study will adapt a brief media literacy intervention for H clubs for use via interactive
online delivery Our long term objective is to produce a widely and easily disseminated brief media literacy intervention that can be used alone or as a component to enhance effects of a broader curriculum for community and school contexts

* Information listed above is at the time of submission. *

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