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Latinos Kick Buts: Mobile Engagement and Cessation Support for Latino Smokers Phase II

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 2R42MD010318-02A1
Agency Tracking Number: R42MD010318
Amount: $991,893.00
Phase: Phase II
Program: STTR
Solicitation Topic Code: 102
Solicitation Number: MD18-010
Timeline
Solicitation Year: 2018
Award Year: 2021
Award Start Date (Proposal Award Date): 2021-03-04
Award End Date (Contract End Date): 2022-12-31
Small Business Information
4015 HILLSBORO PIKE, STE 214
Nashville, TN 37215-2788
United States
DUNS: 061907134
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 ANA CUPERTINO
 (917) 653-6180
 paula_cupertino@urmc.rochester.edu
Business Contact
 GARY SLAGLE
Phone: (678) 428-8600
Email: gary.slagle@agilehealth.com
Research Institution
 HACKENSACK UNIVERSITY MEDICAL CENTER
 
30 PROSPECT AVENUE STE1
HACKENSACK, NJ 07601-1915
United States

 Domestic Nonprofit Research Organization
Abstract

PROJECT SUMMARY
Despite a growing need for smoking cessation services, Latino smokers face notable disparities in cessation
treatment. Consequently, there is a big opportunity, both from a scientific and a business perspective, to develop
and test the most optimal culturally tailored approaches to enroll and engage Latino Smokers into cessation
programs. The Kick Buts program owned by Agile Health has shown to be a highly effective mobile text message-
based smoking cessation program in clinical trials and is now available to more than 1.8 million employees and
patients. However, Latino smokers’ engagement rates in the program are very low. In the STTR Phase I, we
developed and tested a culturally-relevant version of the Kick Buts program in English and Spanish to better
engage, increase quit attempts and improve cessation outcomes among Latino smokers, Latinos Kick Buts
(LKB). The next step to assure the commercialization of the LKB will be to improve the reach, enrollment and
retention in the LKB. In this Phase II our goal is to compare the impact of 4 theory-based text message types
(reward, scarcity, fear/self-efficacy and social norms) on enrollment of Latino smokers into LKB. We will deploy
these messages among Latino smokers served by Hackensack Meridian Health, one of the largest healthcare
systems in the U.S., to increase the enrollment and retention of Latino smokers in the Latinos Kick Buts program.
Latino smokers (N = 2,600) will be randomized to receive up to five messages/week (once a day at different
times of the day and different days of the week) from one of the four message types. Smokers responding to
these messages will be automatically enrolled in the LKB program and begin to receive “quit decision support”
messages designed to guide smokers to develop a personalized quit plan. Two weeks later, smokers who do
not respond to the first type of messages will be re-randomized to receive one of the top two performing message
types arising from the first cycle of messaging. Non-responders to the second cycle will be re-randomized again
to receive another cycle of the top two performing messages. After all three cycles are complete, we expect that
at least 629 Latino smokers will enroll in LKB. We will carefully track engagement, retention, and satisfaction
with LKB. Aim 1. To compare the impact of 4 theory-based text message types on enrollment of Latino smokers
into LKB. Aim 2: To identify days of the week and times of the day most likely to lead to enrollment as well as
understand enrollment into different messages by age, gender, socioeconomic status, and country of birth. Aim
3: To assess engagement and satisfaction with LKB in a clinic population and generate estimates of cessation
among diverse group of Latinos.PROJECT NARRATIVE
Latino smokers (N = 2,600) will be randomized to receive up to five messages/week from one of the four message
types (reward, scarcity, fear/self-efficacy and social norms). Smokers responding to these messages will be
automatically enrolled in the Latinos Kick Buts program and begin to receive “quit decision support” messages
designed to guide smokers to develop a personalized quit plan. Smokers who do not respond to the first type of
messages will be re-randomized to receive one of the top two performing message types arising from the first
cycle of messaging. Non-responders to the second cycle will be re-randomized again to receive another cycle
of the top two performing messages. After all three cycles are complete, we expect that at least 629 Latino
smokers will enroll in LKB.

* Information listed above is at the time of submission. *

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