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Brain-Based Prediction of Influence Message Effectiveness (BB-PRIME) II-2

Award Information
Agency: Department of Defense
Branch: Defense Advanced Research Projects Agency
Contract: 140D0423C0048
Agency Tracking Number: D2S-0049
Amount: $1,499,933.00
Phase: Phase II
Program: STTR
Solicitation Topic Code: A12A-T009
Solicitation Number: 12.A
Solicitation Year: 2012
Award Year: 2023
Award Start Date (Proposal Award Date): 2023-04-25
Award End Date (Contract End Date): 2026-04-30
Small Business Information
625 Mount Auburn Street
Cambridge, MA 02138-4555
United States
DUNS: 115243701
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 David Koelle
 (617) 491-3474
Business Contact
 Mark Felix
Phone: (617) 491-3474
Research Institution
 Trustees of the University of Pennsylvania
 Christopher Denman
3451 Walnut Street, 5th Floor Franklin Bldg.
Philadelphia, PA 19104-6205
United States

 (215) 898-7293
 Nonprofit College or University

Behavior change through the use of messages is a common objective across the Defense community. The ability for analysts to craft effective messages is a challenge, and there are many features of messages that can be varied and that have moderating effects on sharing messages and creating effective behavior change. However, current research has not established definitive causal relationships between specific types of messages or message features and behavior change. Additionally, even such a set of empirically validated causal mechanisms of persuasion is not immediately useful to the Defense community. To benefit Warfighter well-being or foreign population stability, neuroscience research findings must be integrated into usable models and tools. Through this effort, we will establish causal pathways and produce translational insights for how to increase sharing and promote trust in high-quality, evidence-based information, eventually resulting in action by conducting a series of intervention tournaments. During these tournaments we will test operationalizations of message framing and use insights from these activities to populate models in our Brain-Based Prediction of Influence Message Effectiveness (BB-PRIME) Decision Dashboard, a message creation tool that aids analysts in creating influence messages.

* Information listed above is at the time of submission. *

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