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MAMID: Methodology for Analysis and Modeling of Individual

Award Information
Agency: Department of Defense
Branch: Army
Contract: N/A
Agency Tracking Number: 40187
Amount: $99,959.00
Phase: Phase I
Program: STTR
Solicitation Topic Code: N/A
Solicitation Number: N/A
Solicitation Year: N/A
Award Year: 1998
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
8 Silver Hill Rd.
Lincoln, MA 01773
United States
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Eva Hudlicka
 () -
Business Contact
 Eva Hudlicka
Phone: () -
Research Institution
 Northwestern University
 Barbara Siegel 
633 Clark St., Room 2-502
Evanston, IL 60208
United States

 Nonprofit College or University

Exiting simulation, training, and agent-based systems either do not address the modeling of individual behavior, or assume normative performance, thereby failing to exhibit expected performance variations due to individual differences factors (i.e., cognitive, affective, and personality variables). This shortcoming seriously limits realism of the resulting simulations, thereby reducing their utility, in both individual and distributed team applications. We propose to develop and demonstrate a Methodology for Analysis and Modeling of Individual Differences (MAMID), which provides a generic method for representing a variety of individual differences factors in human performance models. The proposed methodology consists of four steps: identification of cognitive processes and structures mediating performance; design of a corresponding parameterized model; identification of cognitive, affective, and personality factors affecting model processes; and encoding of identified factors in terms of model parameters and knowledge bases. The methodology will be implemented within an integrated simulation environment, providing a testbed for analysis of distinct profile effects on task performance. MAMID is applicable to both individual and team settings, and can be incorporated within a variety of agent architectures. We propose to demonstrate MAMID in the context of a selected Army task that is particularly susceptible performance variations due to individual differences. BENEFITS:Commercial applications of the generic MAMID methodology exist in a variety of settings, both individual and team. Characterized by a sensitivity to individual variations in performance and likelihood of strong affective states (e.g., high-risk, fast-paced, crisis-prone environments). The MAMID methodology is also applicable to virtual reality training environments designed to Compensate for a variety of cognitive or affective biases or disabilities (e.g., specific cognitive deficits due to aging, attention and anxiety disorders, etc.). Finally, MAMID is applicable to the entertainment industry, to produce individualized and more realistic interactive agents in a variety of edutainment, infotainment, and entertainment applications.

* Information listed above is at the time of submission. *

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