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Educational Television Program for Children of Immigrant Families

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 2R44HD054080-02
Agency Tracking Number: HD054080
Amount: $1,873,130.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: N/A
Solicitation Number: PHS2007-2
Solicitation Year: 2008
Award Year: 2008
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
102 West 38th Street Fifth Floor
NEW YORK, NY 10018
United States
DUNS: 111850900
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: Yes
Principal Investigator
 (212) 274-1654
Business Contact
Phone: (212) 274-1636
Research Institution

DESCRIPTION (provided by applicant): The language barrier between immigrant parents and their English-dominant children is a pervasive and relatively unrecognized problem in an estimated 12 million U.S. households. This intergenerational language gap often
leads to adverse health outcomes for both children and adults for the following reasons: (1) it hinders young children's ability to communicate with their parents when they feel sick; and (2) as children are inevitably relied upon as interpreters for fami
ly members during office visits and medical emergencies, they are ill-prepared both linguistically and mentally for such a difficult task. This project seeks to develop a television program that can bridge the intergenerational language gap and improve th
e health status of all members of an immigrant household. During our Phase I study, we developed a pilot episode and successfully demonstrated that it was an effective tool for achieving both of the stated educational goals. This Phase II proposal seeks to
build on that foundation and create a six-episode animated series, focusing on the issue of childhood nutrition and obesity prevention amongst the Hispanic population. PUBLIC HEALTH RELEVANCE: The proposed project will develop an innovative television se
ries that combines language and health education and can be enjoyed by both children and parents. The television program aims to enhance children's language skills in their heritage language, improve immigrant parents' English proficiency, provide exposure
to important health concepts, and promote intergenerational communication.

* Information listed above is at the time of submission. *

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