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A Rewards Program Contributing to Healthier Eating in Restaurants & Schools

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 9R44CA192374-02A1
Agency Tracking Number: R44CA192374
Amount: $1,425,804.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: 102
Solicitation Number: PA13-234
Solicitation Year: 2014
Award Year: 2014
Award Start Date (Proposal Award Date): 2014-08-01
Award End Date (Contract End Date): 2016-07-31
Small Business Information
8765 Aero Dr Ste 300
San Diego, CA 92123-1767
United States
DUNS: 859217234
HUBZone Owned: No
Woman Owned: Yes
Socially and Economically Disadvantaged: No
Principal Investigator
 (805) 693-1100
Business Contact
Phone: (805) 693-1100
Research Institution

DESCRIPTION provided by applicant This research will expand implement and evaluate a restaurant based incentive program that provides funding to schools to support school Wellness Initiatives such as physical activity nutrition education and healthier lunch programs while encouraging and rewarding healthy eating behaviors in restaurants at the same time This project represents the first study ever to explore the use of incentives to schools as a vehicle fo increasing healthful behaviors of children and families This proposal builds on previous SBIR grants awarded by CDC and NIH to the applicant company HEALTHY DINING The goals of the Phase II REWARDS PROGRAM include expanding the REWARDS PROGRAM to schools and restaurants throughout California measuring increased awareness and participation by families in the program restaurant sales generated by the school promotions and funds made available from the restaurants to the schools for the Wellness Initiatives and developing strategies to expand the PROGRAM nationwide during Phase III School district leaders local PTA and others will help promote the REWARDS PROGRAM to both children and parents through the schoolsandapos communication channels Long term implementation of this REWARDS PROGRAM nationwide will result in significant funding being generated by restaurant sales to help support school Wellness programs Additionally this proposal has the potential to significantly improve the health of our nationandapos s families as it will incentivize the availability and selection of healthier choices at restaurants and contributes to the prevention and control of obesity and other nutrition related health risks in both children and adults PUBLIC HEALTH RELEVANCE Obesity and other diet related conditions are repeatedly linked to lack of physical activity eating at restaurants and fast food chains and other behavior which public health experts are attempting to influence This project addresses these issues both in schools and at restaurants with an innovative new approach of using restaurant funds coming from school based promotions to help raise funds for programs within the schools designed to help improve childrenandapos s health

* Information listed above is at the time of submission. *

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