Targeted Healthcare Programming for Cable TV

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$540,000.00
Award Year:
1994
Program:
SBIR
Phase:
Phase II
Contract:
n/a
Agency Tracking Number:
22033
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
Biotechnical Communications
2058 North Mills Avenue, Suite, Claremont, CA, 91711
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
Mary A. Harris
(714) 920-3485
Business Contact:
() -
Research Institution:
n/a
Abstract
BioTechnical Communications is proposing to develop a prototype for healthcare programming targeted to African-Americans, and to broadcast on Black Entertainment Television (BET), a targeted cable television network. BioTechnical Communications will be responsible for the accuracy of the technical content of the productions, and will act as Executive Producer. Black Entertainment Television Productions, (wholly owned subsidiary of Black Entertainment Television) will be responsible for production and placement of the prototype for broadcast on BET. The content and viewer interest will be evaluated using focus groups comprised of individuals representative of BET's viewers. Information obtained from Phase I, in conjunction with the successful production of the prototype, will facilitate the Phase II production of subsequent healthcare informational programming. Collectively, these activities will establish BioTechnical Communications as a major producer of targeted healthcare information for commercial broadcast. If successful, substantial revenues will be generated from the commercial broadcast of these productions: BioTechnical Communications will generate revenues through the sale of its productions; BET will generate revenues through the commercial sponsorship of the programming; advertisers will have a high quality media product with which to associate their product and an economical vehicle for targeting their advertising to the African-American population.

* information listed above is at the time of submission.

Agency Micro-sites


SBA logo

Department of Agriculture logo

Department of Commerce logo

Department of Defense logo

Department of Education logo

Department of Energy logo

Department of Health and Human Services logo

Department of Homeland Security logo

Department of Transportation logo

Enviromental Protection Agency logo

National Aeronautics and Space Administration logo

National Science Foundation logo
US Flag An Official Website of the United States Government