Cancer Prevention Messages for Broadcast on Black Radio

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$100,000.00
Award Year:
1995
Program:
SBIR
Phase:
Phase I
Contract:
1 R43 CA62807-01A1,
Agency Tracking Number:
29184
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
Biotechnical Communications
2058 N Mills Avenue, Suite 214, Claremont, CA, 91711
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
Mary Harris
() -
Business Contact:
() -
Research Institution:
n/a
Abstract
We will research and develop a prototype for health care radio vignettes targeted specifically to Aadults. The prototype will be used as a model for the subsequent development of targeted health carebe packaged and sold as commercial media products for syndicated broadcast on radio stations throughthat target African-Americans. Broadcast of the prototype vignettes will pilot regular commercial brcare information on these radio stations. BioTechnical Communications will create a coordinated dissto control the broadcast times of the vignettes through the purchase of specific broadcast time-slotRadio Networks which syndicates 300 of the 429 African-American radio stations throughout the Unitedextensive research and technical consultation used to produce the vignettes in combination with thetargeted broadcasting system will provide an innovative means of disseminating health care informatiAmerican population. This project can potentially generate substantial revenue for BioTechnical Commthe sale of corporate sponsorship and advertising to support the production and broadcast of the vig

* information listed above is at the time of submission.

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