Cancer Prevention Messages for Broadcast on Black Radio
Small Business Information
2058 N Mills Avenue, Suite 214, Claremont, CA, 91711
AbstractWe will research and develop a prototype for health care radio vignettes targeted specifically to Aadults. The prototype will be used as a model for the subsequent development of targeted health carebe packaged and sold as commercial media products for syndicated broadcast on radio stations throughthat target African-Americans. Broadcast of the prototype vignettes will pilot regular commercial brcare information on these radio stations. BioTechnical Communications will create a coordinated dissto control the broadcast times of the vignettes through the purchase of specific broadcast time-slotRadio Networks which syndicates 300 of the 429 African-American radio stations throughout the Unitedextensive research and technical consultation used to produce the vignettes in combination with thetargeted broadcasting system will provide an innovative means of disseminating health care informatiAmerican population. This project can potentially generate substantial revenue for BioTechnical Commthe sale of corporate sponsorship and advertising to support the production and broadcast of the vig
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