CULTURALLY TARGETED HEALTH INFORMATION NETWORK

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$989,726.00
Award Year:
2002
Program:
SBIR
Phase:
Phase II
Contract:
2R44CA091481-02
Award Id:
59953
Agency Tracking Number:
CA091481
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
BIOTECHNICAL COMMUNICATIONS, 5920 ROSWELL RD/BLDG B107-PMB190, ATLANTA, GA, 30328
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
MARYHARRIS
(404) 252-9872
MARYSH@EARTHLINK.NET
Business Contact:
MARYHARRIS
(404) 252-9872
MARYSH@EARTHLINK.NET
Research Institute:
n/a
Abstract
DESCRIPTION (provided by applicant): BioTechnical Communications. Inc. (BTC) is proposing a Culturally Targeted Health Information Network ("the Network"). The goal of the Network is to provide African-Americans with credible health information, using a combination of traditional (radio) and non-traditional (internet) communications mediums, to improve their awareness. knowledge, and health behaviors about cancer. The Network will consist of two components: (1) A syndicated radio program that reaches approximately 1.5 million African-American households and (2) a radio program related web-site that can expand on the information presented on the radio program and facilitate access to credible sources of cancer information online. In Phase II, the Network Will be evaluated using real-time broadcasts and a program-related web site over a period of several months. Survey methodology will be used to evaluate the impact of the Network on cancer-related attitudes, knowledge, intended behaviors and use of online cancer information resources. General audience use of the Network will also be monitored using Arbitron radio reports and web-traffic monitoring software.

* information listed above is at the time of submission.

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