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WayToServe Espanol: A Culturally-Appropriate Online Responsible Beverage Service Training for Spanish-Speaking Servers

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 1R44MD010405-01A1
Agency Tracking Number: R44MD010405
Amount: $1,454,570.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: 102
Solicitation Number: PAR14-088
Solicitation Year: 2014
Award Year: 2016
Award Start Date (Proposal Award Date): 2016-08-15
Award End Date (Contract End Date): 2019-07-31
Small Business Information
1667 COLE BLVD STE 225
Golden, CO 80401-3313
United States
DUNS: 117936042
HUBZone Owned: No
Woman Owned: Yes
Socially and Economically Disadvantaged: No
Principal Investigator
 (505) 925-2316
Business Contact
Phone: (303) 565-4321
Research Institution

Among the measures against drunk driving available to policy makers and prevention practitionersResponsible Beverage ServiceRBStraining has shown promiseIn these programsalcohol servers are educated in a number of techniquesincluding correct identification checkingrecognizing signs of intoxication in patronsand managing patrons via drink counting techniques to safely keep them under Driving While Intoxicated blood alcohol limitsRecent reviews of RBS programs have found evidence for effectivenessHoweverthe diffusion of RBS training and practices has been limitedU Sstates require some form of RBS traininganotherincentivize training in some wayand the otherstates have no RBS regulations at allAs a resultwhile RBS training may be widely availableit is not widely adoptedAn overlooked limitation of all RBS training in the U Sand a limit to its disseminationis that it is only offered in English and from a mainstream U Sculture point of viewProposed here is the development and testing of a Spanish language version of an evidence based online RBS training programWayToServethat will be culturally tailored to Hispanic cultural valuesexperiencesand circumstancesWayToServe Espa olThe systematic development of WayToServe Espa ol will meet the training needs of an underserved and growing population segment of alcohol servers and sellersHispanics who are predominant speakers of Spanish and who often work in premises with many predominantly Spanish speaking patronsThe proposed Direct to Phase II research will be accomplished in two phasesThe first phase will entail the iterative and systematic development of WayToServe Espa ol via Spanish language focus groups and usability testingThe second phase will involve the evaluation of WayToServe Espa ol in Spanish dominant premises in New Mexico and West Texas via a randomized efficacy trial that randomly assigns premises to either receive WayToServe Espa ol training or Usual and CustomaryUCRBS trainingA variety of alcohol service refusal rates will be the primary outcome variablemeasured using a pseudo intoxicated Pseudo PatronPPbuyer assessment protocolPremises will be assessed at baselinepost trainingandmonth follow up intervalsShould WayToServe Espa ol prove effectivecommercialization plans include efforts similar to those for WayToServeEnglishnow available in four statesNew MexicoTexasCaliforniaWashingtonand under review for approval in Oregonand having trained nearlyalcohol servers and sellersOverallthe project will bolster efforts to diffuse an effective RBS training to underserved Spanish speaking alcohol servers and sellersbenefitting both them directly and the communities in which they liveWayToServe Espa ol will be the first culturallyand linguisticallyappropriate evidence based RBS training available online in the U Sfor this underserved population Responsible Beverage Service TrainingRBShas been shown to be effective and recent research by this research team has shown that online RBS trainingWayToServewas more effectiveparticularly over timethan usual and customaryUCRBS training by live trainersHoweverone growing segment of alcohol servers and sellers has been neglected in RBS training effortsHispanic primarily Spanish speaking servers in predominantly Spanish speaking premisesThis project will develop and test the first online RBS training for predominantly Spanish speaking serversWayToServe Espa olthat is culturallyand linguisticallyappropriate and will fill a gap in evidence based alcohol prevention interventions for this underserved population

* Information listed above is at the time of submission. *

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