Infant Slumber Safety An Immersive Smartphone Experience

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 1R43HD093557-01
Agency Tracking Number: R43HD093557
Amount: $225,000.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: NICHD
Solicitation Number: PA16-302
Timeline
Solicitation Year: 2016
Award Year: 2017
Award Start Date (Proposal Award Date): 2017-08-01
Award End Date (Contract End Date): 2019-02-28
Small Business Information
1325 CORCORAN ST NW, Washington, DC, 20009-4310
DUNS: 787027762
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 DANIEL GREENBERG
 (202) 483-9411
 reviewer@mediarez.com
Business Contact
 DANIEL GREENBERG
Phone: (202) 483-9411
Email: daniel@mediarez.com
Research Institution
N/A
Abstract
Abstract This study aims to assess the feasibility and acceptability of using state of the art interactive technology and social media and to improve adherence with the safe sleep guidelines by young mothers and their families Public health messages which can be effective in older adults are not achieving the same results with young mothers They do not always make choices supported by medical research can be challenging to reach via traditional health messaging Young mothers may also be under the influence of older relatives who may feel that they know better than the guidelines about what is safe for the baby Since many young mothers are highly engaged with social media and interactive apps these technologies may hold the key to reaching this population by making health education entertaining and shifting attitudes and emotions about illness and treatment This intervention includes those engaging and educational elements but goes beyond them in new and innovative ways Our multidisciplinary team will recruit young mothers to assist in informing the development of a prototype that can be accessed via smartphone and shared with friends and family To increase acceptability we will develop the intervention with regular input from the target audience as well as healthcare providers We will conduct feasibility testing assessing the prototype s acceptability and potential impact on these measures We anticipate the results will demonstrate feasibility which will provide data to inform a Phase II study to test the efficacy of the game on increasing adherence to the safe sleep guidelines through a larger randomized controlled trial as well as provide a more significant level of feedback on playability art and animation styles engagement and overall acceptability Our commercialization strategy is already developed and we will test that too Successful completion of these aims will demonstrate how this product might advance the effective implementation of an evidence based behavioral intervention for increased compliance with evidence based safe sleep guidelines If it proves effective the core technology could also be revised and applied to other medical conditions Narrative This project investigates the feasibility and acceptability of improving adherence with evidence based safe sleep guidelines among young parents through an innovative socially linked app The project focuses on the development of a culturally racially and young adult appropriate safe sleep intervention which uses entertainment and social media for parent education and behavior change

* Information listed above is at the time of submission. *

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