Midlife Video Programming for Students and Professionals

Award Information
Agency:
Department of Health and Human Services
Amount:
$204,635.00
Program:
SBIR
Contract:
1R43AG020895-01A2
Solitcitation Year:
N/A
Solicitation Number:
N/A
Branch:
N/A
Award Year:
2003
Phase:
Phase I
Agency Tracking Number:
AG020895
Solicitation Topic Code:
N/A
Small Business Information
CREATIVE ACTION, INC.
680 N. PORTAGE PATH, AKRON, OH, 44303
Hubzone Owned:
N
Woman Owned:
N
Socially and Economically Disadvantaged:
N
Duns:
N/A
Principal Investigator
 RONNI STERNS
 (330) 867-9978
 RSterns@gwis.com
Business Contact
 RONNI STERNS
Phone: (330) 867-9978
Email: RSTERNS@GWIS.COM
Research Institution
N/A
Abstract
DESCRIPTION (provided by applicant): Educators in the field of aging report a lack of multimedia on midlife. They express a desire for videos on select topics faced by the rapidly growing numbers of midlife adults. New research on midlife reveals that lifestyle choices made in the middle years determine health and vitality in old age (Rowe and Kahn, 1998). Creative Action Inc. plans to develop, produce, and market an innovative series of videos and lesson guides to educators and professionals who teach about midlife in college/university and professional settings. The videos will incorporate cutting edge research to portray key issues and solutions to problems confronting people in their middle years. The proposed product is designed to increase knowledge of midlife as well as to equip current and future professionals to provide information and potential solutions to their clients/patients. During Phase I, a panel of midlife experts will select three topics to be developed into storyboards that will be evaluated by educators and professionals in focus groups. One topic will be developed into a prototype video, which will be tested in classroom and agency settings for engagement, information, relevancy, usefulness, and elicitation of empathy. Results of Phase I research will guide product refinement and the development of additional videos in Phase II. Phase II research will lead to video refinements and development of additional videos for Phase III commercialization.

* information listed above is at the time of submission.

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