VIDEO PROGRAMMING AND FORMATS TO ENHANCE OLDER ADULT FUN

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$480,874.00
Award Year:
1991
Program:
SBIR
Phase:
Phase II
Contract:
n/a
Award Id:
11037
Agency Tracking Number:
11037
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
11818 Clifton Blvd #3, Lakewood, OH, 44107
Hubzone Owned:
N
Minority Owned:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
() -
Business Contact:
() -
Research Institute:
n/a
Abstract
MARKET POTENTIAL EXISTS FOR THE DEVELOPMENT OF CABLE TELEVISION VIDEOPROGRAMMING AIMED AT MIDDLE-AGED AND OLDER ADULTS. TO DATE, 12 CABLE COMPANIES HAVE STATED THEIR INTENTION TO PURCHASE QUALITY OLDER ADULT PROGRAMMING. THESE COMPANIES PERCEIVE THE MARKET AS CURRENTLY LACKING IN SUCH QUALITY PROGRAMMING. EVENING STAR PRODUCTIONS OF OHIO PLANS TO PRODUCE THIS PROGRAMMING, GEARED TO TOPICS OF INTEREST EXPRESSED BY THE ELDERLY AND FORMATTED TO ENHANCE LEARNING/FUNCTIONING AMONG OLDER VIEWERS. QUALITATIVE DISCUSSION GROUPS AND QUANTITATIVE MALL INTERCEPT RESEARCH WILL BE CONDUCTED TO ELICIT FROM OLDER VIEWERS UNMET NEEDS IN CABLE PROGRAMMING, TOPICS PERCEIVED AS MOST BENEFICIAL TO THEM, AND THE FORMAT THEY CONSIDER TO BE MOST INFORMATIVE AND ENTERTAINING.

* information listed above is at the time of submission.

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