HEALTHPRIZE 500 MOTIVATION KIT FOR COST EFFECTIVE QUITTING

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$55,000.00
Award Year:
1988
Program:
SBIR
Phase:
Phase I
Contract:
n/a
Agency Tracking Number:
8131
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
Health Innovations Inc
Isis Center Ste 208, Ames, IA, 50011
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
() -
Business Contact:
() -
Research Institution:
n/a
Abstract
RECENT RESEARCH SUGGESTS THE NEED TO DEVELOP A VIABLE ALTERNATIVE TO CURRENT SMOKING CESSATION PROGRAMS. THE PURPOSE OF THIS PROJECT IS THUS THREEFOLD: (1) TO DEVELOP A HEALTHPRIZE 500 MOTIVATION ENHANCEMENT KIT AS A COST EFFECTIVE, MINIMAL INTERVENTION ALTERNATIVE APPEALING TO A BROAD SPECTRUM OF SMOKERS AND ACCELERATING THE SMOKING CESSATION PROCESS; (2) TO TARGET DEVELOPMENT ESPECIALLY FOR THE 90-95% OF THE SMOKING POPULATION WHICH DOESN'T ATTEND SMOKING CESSATION CLINICS, BUT STILL REQUIRES THREE TO FOUR ATTEMPS OVER A PERIOD OF SEVEN TO TEN YEARS BEFORE QUITTING;(3) TO ASSESS SMOKING EXPERT AND CONSUMER RESPONSE TO THE PRODUCT AT SEVERAL STAGES, IN ORDER TO BETTER POSITION IT ASA USER-FRIENDLY PRODUCT MAXIMIZING ADHERENCE. LONG-TERM OBJECTIVES FOR THE KIT WILL INCLUDE DEVELOPMENT OF COMPANION PRODUCTS (E.G., COMPUTERIZED ASSESSMENTS) AND EXPANSION OF THE TARGET MARKET AREA. A RESEARCH-BASED TYPESCRIPT OF KIT CONTENTS AND AN ARTIST'S MOCK UP HAVE BEENCOMPLETED. FURTHER METHODOLOGY WILL ENTAIL STRUCTURED EXPERT REVIEW OF THESE MATERIALS. RESULTS WILL BE INTEGRATED WITH QUALITATIVE FINDINGS FROM THREE FOCUS GROUPS, TO IDENTIFY VARIOUS LEVELS OF KEY MARKETING VARIABLES. TWO SEPARATE QUANTITATIVE OR INTERACTIVE CONJOINT ANALYSES WILL THEN BE CONDUCTED WITH RANDOMLY SELECTED INDIVIDUALS FROM THE GENERAL PUBLIC AND A GROUP OF WORKSITE PERSONNEL BENEFIT MANAGERS. DATA ON THE NUMBER OF SMOKERS WHO PREFER ALTERNATIVE PROGRAMS SUGGEST WIDE COMMERCIAL APPLICATION. THE KIT CAN ALSO SERVE AS A PROTOTYPE FOR SIMILAR KITS TARGETING OTHER HEALTH BEHAVIOR AREAS.

* information listed above is at the time of submission.

Agency Micro-sites

US Flag An Official Website of the United States Government