Colorectal Cancer: A Multimedia Information Prescription

Award Information
Agency: Department of Health and Human Services
Branch: N/A
Contract: 1R43CA103318-01
Agency Tracking Number: CA103318
Amount: $115,680.00
Phase: Phase I
Program: SBIR
Awards Year: 2003
Solicitation Year: N/A
Solicitation Topic Code: N/A
Solicitation Number: N/A
Small Business Information
HEALTHMARK MULTIMEDIA, LLC
HEALTHMARK MULTIMEDIA, LLC, 1828 L ST NW, STE 250, WASHINGTON, DC, 20036
DUNS: N/A
HUBZone Owned: N
Woman Owned: N
Socially and Economically Disadvantaged: N
Principal Investigator
 SUSAN BRINK
 (202) 265-0033
 SBRINK@HEALTHMARKMULTIMEDIA.COM
Business Contact
 ANN MCFARREN
Phone: (202) 265-0033
Email: AMCFARREN@HEALTHMARKMULTIMEDIA.COM
Research Institution
N/A
Abstract
DESCRIPTION (provided by applicant): Health Mark Multimedia will develop a prototype multimedia education and decision-making program for colorectal cancer patients and their family members. The product will provide information needed after a diagnosis of colorectal cancer, decision aids to assist the newly diagnosed patient in working with the health care team in the treatment decision process and interactive skill demonstrations to teach and reinforce skills for physical management of the disease. The program will be designed as "information therapy" to be prescribed by health care professionals caring for colorectal cancer patients. In Phase I, the information and skill needs of patients will be translated into an interactive prototype that will be tested for usability and for knowledge and self-efficacy gains. The patient CD-ROM will be reviewed by health care professionals to determine specific methods for assisting a professional in suggesting all of part of a product to a patient as information therapy. In Phase II, the full patient CD-ROM and accompanying health care professionals' guide to using the product to increase patient involvement in treatment decisions and self-care will be developed. The effectiveness of the product in increasing patient knowledge, decisional self-efficacy and self-care skills will be determined.

* information listed above is at the time of submission.

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