IDENTIFYING FACILITATORS AND INHIBITORS OF BREAST SCREENING

Award Information
Agency:
Department of Health and Human Services
Branch
n/a
Amount:
$50,000.00
Award Year:
1987
Program:
SBIR
Phase:
Phase I
Contract:
n/a
Agency Tracking Number:
7144
Solicitation Year:
n/a
Solicitation Topic Code:
n/a
Solicitation Number:
n/a
Small Business Information
Institute For Org Behavior Res
5320 Calhoun Road, Houston, TX, 77021
Hubzone Owned:
N
Socially and Economically Disadvantaged:
N
Woman Owned:
N
Duns:
n/a
Principal Investigator:
STEVEN D JONES PHD
(713) 749-7145
Business Contact:
() -
Research Institution:
n/a
Abstract
ALTHOUGH REGULAR BREAST SCREENINGS IN THE FORM OF MAMMOGRAMS AND PHYSICAL BREAST EXAMINATIONS ARE IMPORTANT FOR THE CONTROL OF BREAST CANCER, ONLY A SMALL PERCENTAGE OFWOMEN ARE RECEIVING SUCH SCREENINGS. THIS PROJECT DEALS WITH WAYS TO INCREASE THE NUMBER OF WOMEN WHO HAVE SUCH BREAST SCREENINGS. THIS PROJECT HAS THREE LONG-RANGE OBJECTIVES: (1) TO IDENTIFY THE STRENGTH OF ALL THE FACTORS THAT OPERATE AS FACILITATORS AND INHIBITORS OF THE DECISION TO HAVE BREAST SCREENINGS DONE: (2) TO DEVELOP AND EVALUATE A METHODOLOGY FOR PREDICTING THE EFFECTIVENESS OF DIFFERENT STRATEGIES THAT COULD BE USED TO INCREASE THE NUMBER OF WOMEN WHO HAVE SCREENINGS DONE; AND (3) TO IDENTIFY AND ASSESS THE SUCCESS OF DIFFERENT MARKETING/OUTREACH STRATEGIES THAT HAVE BEEN USED IN THE PAST BY BREAST CLINICS. PHASE I OBJECTIVES ARE TO COMPREHENSIVELY IDENTIFY THE FACTORS THAT SERVE AS FACILITATORS AND INHIBITORS TO THE DECISION TO HAVE SCREENINGS DONE AND TO BEGIN THE PROCESS OF IDENTIFYING THE MARKETING/OUTREACH STRATEGIES THAT BREAST CLINICS HAVE USED IN THE PAST.

* information listed above is at the time of submission.

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