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Reading the Languages of Crowds: Crowd Control Across Cultures

Award Information
Agency: Department of Defense
Branch: Air Force
Contract: FA8650-05-C-6549
Agency Tracking Number: F041-072-0456
Amount: $745,962.00
Phase: Phase II
Program: SBIR
Solicitation Topic Code: AF04-072
Solicitation Number: 2004.1
Solicitation Year: 2004
Award Year: 2005
Award Start Date (Proposal Award Date): 2005-03-24
Award End Date (Contract End Date): 2007-03-24
Small Business Information
1750 Commerce Center Blvd. North
Fairborn, OH 45324
United States
DUNS: 095201000
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Winston Sieck
 Research Associate
 (937) 873-8166
Business Contact
 Barbara Law
Title: Contracts Officer
Phone: (937) 873-8166
Research Institution

The purpose of this Phase II is to develop training in the decision skills needed to control crowds of non-western cultures. In Phase I, military and civilian crowd control experts were interviewed with the Critical Decision Method to uncover crowd control challenges, strategies, and factors, as well as cues for reading crowds of U.S. origin. This provided an initial basis for understanding the decision-making requirements for crowd control and yielded initial results on cultural differences in crowds. The Phase II will build on these results by investigating crowd behavior and crowd control in non-western countries. The empirical results will inform the development of decision making exercises (DMXs) for training decision skills. The exercises will be evaluated in terms of acceptability, usability, and transfer of learning across cultural scenarios.

* Information listed above is at the time of submission. *

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