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Click City: Marijuana - An Interactive, Scalable, High-Fidelity, Digital Prevention Program for Youth

Award Information
Agency: Department of Health and Human Services
Branch: National Institutes of Health
Contract: 1R43DA055376-01
Agency Tracking Number: R43DA055376
Amount: $256,492.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: NIDA
Solicitation Number: PA20-260
Solicitation Year: 2020
Award Year: 2022
Award Start Date (Proposal Award Date): 2022-06-01
Award End Date (Contract End Date): 2023-05-31
Small Business Information
Eugene, OR 97403-2536
United States
DUNS: 079250784
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 (541) 484-2123
Business Contact
Phone: (541) 484-2123
Research Institution

By the end of high school, close to half of 12th graders report marijuana use. While youth often perceive
marijuana use as low risk, particularly as more states legalize marijuana for recreational and medical use,
there are serious consequences of use by adolescents, including neurological impairment, mental health
issues, and future dependence. Many current school-based drug prevention programs are not evidence-based,
struggle with fidelity of implementation, and do not meet current curriculum standards. As an effective,
engaging, and scalable school-based digital prevention program, Click City®: Marijuana will address the
weaknesses of existing programs. Click City®: Marijuana, designed for 8th grade students with a 9th grade
booster, will focus on preventing or decreasing youth use of marijuana. The program will target all common
methods of marijuana consumption by youth, including vaping, smoking, dabbing, and edibles, and program
content development will be guided by theory. The proposed program builds on our team's development of two
other effective school-based substance prevention programs, targeting alcohol and tobacco use. Multiple
school administrators have asked us to develop a similar, evidence-based, digital marijuana prevention
program, as they are seeing an increase in student marijuana use, particularly by vaping. Click City®:
Marijuana will be developed iteratively in collaboration with students from across the country, as well as with an
Advisory Board of key stakeholders. It will be delivered online and accessible across devices and platforms,
ensuring scalability and fidelity of program implementation. Further, we will empirically evaluate each program
component to assure efficacy prior to inclusion in the final program, thus increasing effectiveness. Within this
Phase I project, we propose to accomplish the following aims: 1) Storyboard potential program components
with focus groups of 8th grade students and create a short introductory module; 2) Develop two program
components targeting specific risk factors predictive of use of marijuana, informed by an iterative development
process including focus and user testing with our target population and consultations with our Advisory Board;
and 3) Conduct a rigorous evaluation of the two new components, using a crossover design, hypothesizing that
each component will change the risk factor it was designed to change, and will decrease intentions and
willingness to use marijuana in the future. If these components are acceptable, engaging, and satisfactory for
users, and if they change the targeted etiological mechanisms, this will support the feasibility of the Phase II
study. Phase II plans include developing the rest of the components and conducting a short-term effectiveness
trial to evaluate the 8th grade program. As technology in schools is now commonplace, the proposed program
has high commercial value. Click City®: Marijuana has the potential to reach millions of adolescents across the
country, preventing serious neurological, mental health, and dependence issues by delaying, decreasing, or
preventing early marijuana use.

* Information listed above is at the time of submission. *

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